At the Diamond Retailer Breakfast at New York Comic Con this morning, Lion Forge was not talking about new comic books. They had something else to announce. The Forge Fund. They will be working with book industry charitable foundation BINC on a new programme to help comic book stores. Whether that's getting grants, helping stores with unexpected expenses, illness, fire, floods, and the like, getting through a crisis that might otherwise see the store close. Lion Forge has put $100,000 into the fund and is looking for others to contribute. Apparently most stores in trouble only need around $2000 to get through it, and often it's the difference between this and bankruptcy.
You can see the video, filmed at the retailer breakfast, below. And we get to see the stories of various different comic book stores that have been in need in the past, and the unique difficulties that comic stores face. It was received to rapturous applause.