Markiplier Gets YouTube Viewers To Revive Red Giant Entertainment – And Launch The Zwag Box


Red Giant Entertainment are the comic company with more false starts than the 100m dash. They abandoned their plans to launch hundreds and thousands of free comics paid by advertising last year – now they have a new thing. The Zwag Box.

In conjunction with YouTube star Markiplier. Named the world's sixth biggest influencer of teens, tweens and young adults ahead of Taylor Swift, with 12.5 million YouTube subscribers, as a "Let's Play" star, Markiplier, this is what he looked like at San Diego Comic Con last year.

My line at Comic Con got too rowdy… They shut me down…

A photo posted by Markiplier (@markipliergram) on

And now Red Giant are giving him his own comic book series, starting in June, which he has pledged to promote.


It's also behind a new sales device of theirs, the Zwag Box. A monthly subscription box in the Loot Crate style for $16 plus shipping and promising more than $55 value.

Each of the first four ZWAG BOXES (July through October 2016) is guaranteed to include a ZWAG BOX-exclusive variant cover edition of our MARKIPLIER comic book mini-series, allowing subscribers to collect rare editions of all four MARKIPLIER issues. The rest of the boxes will consist of 4 or more items that touch on the five pillars of pop culture. They're a mystery, thus why it is called a mystery box. You can generally count on a T-Shirt every month, a toy, at least one comic book issue (sorry, no Trade Paperbacks are likely given the weight), and other collectibles.

STL009716But they are promising more than just Red Giant Entertainment comics.

We will usually have only one item at most (usually a comic and we may even carry other companies' comics in addition), unless we are doing more than five items and want to throw in a BONUS. Typically the 4+ other items will be from other companies such as Funko, Biff Bang Pow, Entertainment Earth, Marvel, DC, Sanshee and other major manufacturers we are excited to work with. We love working with these and other great creators and are building great relationships as we go.

And they are promising a percentage of proceeds will go to charity.

A percentage of proceeds from ZWAG BOX will go to some of the favorite charities of some of our celebrity guests and we will try to work with them on that. For instance, we have asked for guidance from Markiplier as he has experience raising nearly $1 million for charity since launching his YouTube channel. We hope that ZWAG BOX will continue that tradition.

So… one more chance for Red Giant Entertainment?

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About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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