Green Bay Packers tight end Martellus Bennett and his multimedia agency The Imagination Agency have signed a co-publishing and distribution deal with Joe Books. The deal covers Bennett's children's book, Hey A.J., It's Saturday and the upcoming sequel Hey A.J., It's Bedtime as well as debut graphic novel, Towel Boy. Joe Books will make the properties available through the U.S. and Canada.
Steve Osgoode, President of Joe Books, had this to say:
"Martellus Bennett's books aren't only fun and beautiful, they also have a singular and necessary voice. It's our pleasure to bring these projects to the audience that they deserve.
"I am super excited about this partnership with Joe Books as it allows us to continue to bring diversity and awesomeness to the children's book world," said Bennett. "I'm looking forward to creating new stories as well as spreading bold and creative ideas. It has always been my dream to take as many families as possible on great adventures, I believe this partnership is gigantic step in the direction of making that dream come true."
Launched in June 2016, Hey A.J., It's Saturday is the debut of the Imagination Agency's cornerstone Hey A.J. series. Inspired by Bennett's daughter, the Hey A.J. series tells the story of an imaginative girl who finds strange and exciting worlds using the power of her imagination. Hey A.J., It's Bedtime will share A.J.'s adventures when the lights go out and it's time for bed.
In time for the 2017 NFL season, the Imagination Agency introduced its first comic book, Towel Boy. The quirky adventure comic follows Buzz, who will do anything to make the football team, even becoming the team towel boy. Towel Boy will be a four-issue series released over the course of the NFL season, with a special commemorative issue available for the Super Bowl.
Through the Imagination Agency, Bennett has also created the free Hey A.J., It's Saturday interactive app, Skydiver McGuire, a 10-inch vinyl collectible figure based on his secret agent alter ego, and Zoovie, its first animated short film about an optimistic penguin on a mission to make blockbuster movies.