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Marvel Launch Iron Man Parties To Build Your Own Iron Man On October 7th

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Bleeding Cool mentioned the Invincible Iron Man #1 party promotion for retailers, last Friday. Well, here are all the details, and what's on offer to participating retailers.

For starters, it's on Wednesay October 7th. Firstly, retailers need to opt in by ordering a Party, one per store, using the Diamond code "JUL150706".

To qualify, retailers must order either 160% or 200% of their orders for Old Man Logan #1, which ICV2 estimates at selling (not including UK numbers) over 114,000. Which means that if every retailer held an Invincible Iron Man party, then the orders would be at least between 180,000 and 230,000.

For those who hit the 160% mark, they can order as many additional copies of the Putri Party Variant #1 drawn by Yasmin Putri as they wish. They will also get one copy of the Putri Party Sketch Variant edition.

They will get one bundle of twenty Skottie Young #1 lithographs, and can order more.

Those who order 160%, will get one bundle of twenty-five Build Your Own Iron Man. Those who order 200% will get two. Additional bundles can be ordered.

Retailers will also get 100 bundles of Invincible Iron Man postcards, which will arrive in mid-September. Additional bundles can be ordered.

160% retailers can order 2 copies of the Premiere Prevew Variant at the end of September, ahead of the full release.

They can also order as many of the Skottie Young variant, 6 Young Guns Variant Set, Steelfreeze Hip-Hop Variant, Action Figure Christopher Variant and Black Cover variant as they wish.

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Retailers will also receive promotional materials including, shelf talkers, images and posts to use on Twitter and Facebook, as well as mass media promotion around the launch.

And all retailers, participating or not, can get the following: 1:15 Cosplay varaint, 1:25 Classic Timm variant, 1:25 Adi Granov variant, 1:25 Design Marquez variant.

So, will your store join in the fun?


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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