Marvel's most recent shipment of comics marked the start of their new bonus digital content program, eschewing free digital copies of the books readers purchase for access to free digital copies of just three comics, globally, no matter how many physical comics readers buy. With no decrease in price for a clear reduction in content, the move hasn't gone over very smoothly with readers, at least the ones that are most vocal on the internet. It remains to be seen what effect, if any, it will have on Marvel's sales.
In any case, in a new video promoting the books to be released next week, February 8, Marvel has revealed which comics fans will get digital copies of with the purchase of one or more Marvel comics: Invincible Iron Man Vol. 3: Civil War II, All-New All-Different Avengers Vol. 3: Civil War II, and Cloak and Dagger: Shadows and Light. The first issue of these collections is available for free using a code if you purchase the comics through the direct market.
This week's books came with the first issues of Civil War II, Captain Marvel Vol. 2: Civil War II, and Wolverine: Old Man Logan:
Based on the two weeks we've seen so far, it looks like Marvel is going with three comics per week, instead of the previously advertised two. And it looks like two of them are focusing on Marvel's current line-driving Civil War 2 event, with one promoting a past event that could be of interest to casual fans, in these cases Old Man Logan, the inspiration for the upcoming Logan movie, and Cloak and Dagger, the subject of an upcoming TV adaptation from Freeform. The hope, of course, is that readers will be hooked by these issues and want to read more. Will this strategy, at the expense of angering fans who liked the free digital copy program which allowed them to collect physical comics but still have the convenience of reading them on various smart devices, pay off? Time will tell.