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Anatomy Of A College Football Swipe File From Marvel


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Marvel Comics have recreated seven comic book covers for six college American football matches, commissioned by ESPN earlier in the year. But we've been able to match each with each inspiration.

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AL.com has also got an e-mail correspondence  with Marvel Custom Solutions editor Daniel Sanchez for the USC Vs Alabama game version, and revealed the inhouse Disney synergy of both companies.

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 Sanchez said ESPN approached Marvel to do something for the Labor Day Weekend start of the college football season, and the idea would become an extension of a relationship between the two companies both owned by Disney who had already worked together.
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"We had done some comic covers in the past around college football and even some promo work for the Body Issue, and Europa Cup, which all went over really well, so we were excited to do this one," Sanchez said. "This time they wanted to go bigger and do six covers. As a college football fan I was happy to take this on."

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I'm glad they didn't go with Red Wolf for that one, I guess.

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Sanchez is also quoted as saying, when designing these six covers,  "Internally, we discussed the best way to approach this, and I pitched doing them as homage images to classic Marvel covers.

 "Internally, we discussed the best way to approach this, and I pitched doing them as homage images to classic Marvel covers.

"The team here loved the idea, so I was off and running."

Of course they loved it! Because it's exactly what they did last year.

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In Swipe File we present two or more images that resemble each other to some degree. They may be homages, parodies, ironic appropriations, coincidences or works of the lightbox. We trust you, the reader, to make that judgment yourself? If you are unable to do so, please return your eyes to their maker before any further damage is done. The Swipe File doesn't judge, it's interested more in the process of creation, how work influences other work, how new work comes from old, and sometimes how the same ideas emerge simultaneously as if their time has just come. The Swipe File was named after the advertising industry habit where writers and artist collect images and lines they admire to inspire them in their work. It was swiped from the Comic Journal who originally ran this column, as well as the now defunct Swipe Of The Week website.

 


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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