Arkham Knight #1 Was DC's Top Seller In March 2015 But Only One In Top Ten – And Image Take 13% Of Marketshare

$_12Marvel's share of the comic book market dollars in March was slightly up on February from 38.44% to 38.82% but their sales of individual comics were up, buoyed by some seriously discount promotions, jumping fro 39.33% to 41.53%. DC's dollar marketshare fell from 25.91% to 23.01% and sales marketshare fell from 28.15 to 26.13% reversing recent trends.

Image's dollar marketshare however increased yet again from 9.21% to January to 10.51% in February to 11.39% in March and sales marketshare increased from 8.91% to 10.61% 12.98%, a real month on month increase as Walking Dead is joined by Saga, Wytches, Sex Criminals and many more.

Overall sales for March – and for 2015 as a whole however, are slightly down.

Princess Leia grabbed the top spot for March, the second month in a row that a female lead has the best selling comic in the industry. And with Spider-Gwen, three in the top ten in March. With Darth Vader, Howard The Duck, Guardians Team-Up and Amazing Spider-Man, Marvel would have had a lock on the top ten, if it wasn't for DC's Arkham Knight #1, which appeared in the Arcade Block subscription box and was also pushed by Gamestop.

Not quite the Loot Crate effect folks…

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 38.82%
DC COMICS 23.01%
IMAGE COMICS 11.39%
IDW PUBLISHING 6.51%
DARK HORSE COMICS 3.90%
BOOM! STUDIOS 2.41%
DYNAMITE ENTERTAINMENT 2.37%
EAGLEMOSS PUBLICATIONS LTD 1.83%
TITAN COMICS 1.01%
VIZ MEDIA 0.98%
OTHER NON-TOP 10 7.76%
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 41.53%
DC COMICS 26.13%
IMAGE COMICS 12.98%
IDW PUBLISHING 5.16%
DARK HORSE COMICS 3.07%
BOOM! STUDIOS 2.44%
DYNAMITE ENTERTAINMENT 1.99%
VALIANT ENTERTAINMENT LLC 0.99%
TITAN COMICS 0.77%
AVATAR PRESS INC 0.69%
OTHER NON-TOP 10 4.24%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 79 30 0 109
DC COMICS 85 17 0 102
IMAGE COMICS 59 20 0 79
IDW PUBLISHING 52 18 0 70
DARK HORSE COMICS 27 22 0 49
BOOM! STUDIOS 40 3 0 43
DYNAMITE ENTERTAINMENT 28 6 0 34
VIZ MEDIA 0 27 0 27
TITAN COMICS 8 7 2 17
EAGLEMOSS PUBLICATIONS 0 0 14 14
OTHER NON-TOP 10 86 98 13 197

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
MARCH 2015 VS. FEBRUARY 2014
COMICS -3.86% -4.32%
GRAPHIC NOVELS 8.34% 10.63%
TOTAL COMICS/GN -0.58% -3.37%
MARCH 2015 VS. MARCH 2014
COMICS 11.19% 9.92%
GRAPHIC NOVELS -12.56% -22.36%
TOTAL COMICS/GN 2.99% 6.70%
YEAR-TO-DATE 2015 VS. YEAR-TO-DATE 2014
(FIRST QUARTER 2015 VS. FIRST QUARTER 2014)
COMICS 13.85% 13.76%
GRAPHIC NOVELS 0.65% -8.96%
TOTAL COMICS/GN 9.63% 11.76%
FIRST QUARTER 2015 VS. FOURTH QUARTER 2014
COMICS -9.56% -8.37%
GRAPHIC NOVELS -17.28% -15.58%
TOTAL COMICS/GN -11.97% -8.93%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE VENDOR
1 PRINCESS LEIA #1 $3.99 MAR
2 STAR WARS #3 $3.99 MAR
3 GUARDIANS TEAM-UP #1 $3.99 MAR
4 SPIDER-GWEN #2 $3.99 MAR
5 PRINCESS LEIA #2 $3.99 MAR
6 AMAZING SPIDER-MAN #16 $3.99 MAR
7 HOWARD THE DUCK #1 $3.99 MAR
8 DARTH VADER #3 $3.99 MAR
9 BATMAN: ARKHAM KNIGHT #1 $3.99 DC
10 AMAZING SPIDER-MAN #16.1 $3.99 MAR

TOP 10 GRAPHIC NOVELS

RANK DESCRIPTION PRICE VENDOR
1 NEMO: RIVER OF GHOSTS HC (MR) $14.95 IDW
2 MS. MARVEL VOL. 2: GENERATION WHY TP $15.99 MAR
3 LOW VOL. 1: THE DELIRIUM OF HOPE TP (MR) $9.99 IMA
4 HAWKEYE VS. DEADPOOL TP $16.99 MAR
5 SAGA VOLUME 4 TP (MR) $14.99 IMA
6 DEADPOOL VOLUME 7: AXIS TP $17.99 MAR
7 DEADPOOL'S THE ART OF WAR TP $12.99 MAR
8 DEADLY CLASS VOL. 2: KIDS OF THE BLACK HOLE TP (MR) $14.99 IMA
9 BIRTHRIGHT VOL. 1: HOMECOMING TP (MR) $9.99 IMA
10 BOB'S BURGERS VOLUME 1 TP $17.99 DE

TOP 10 BOOKS

RANK DESCRIPTION PRICE VENDOR
1 HOW TO DRAW BATMAN, SUPERMAN & OTHER DC HEROES & VILLAINS SC $14.95 CAP
2 MARVEL'S THE AVENGERS: ULTIMATE CHARACTER GUIDE UPDATED & EXPANDED $16.99 DK
3 DC SUPER HEROES: ABC 123 BOARD BOOK $9.99 POC
4 THE SHADOW DOUBLE NOVEL VOLUME 93 SC $14.95 SAN
5 MY FIRST SUPERMAN BOOK BOARD BOOK $10.99 POC
6 DC SUPER HEROES: MY FIRST BOOK OF SUPER VILLAINS BOARD BOOK $9.99 POC
7 DC SUPER HEROES: COLORS SHAPES & MORE BOARD BOOK $9.99 POC
8 BUFFY THE VAMPIRE SLAYER PANEL TO PANEL: SEASONS 8 & 9 TP $24.99 DAR
9 DC SUPER HEROES: BUSY BODIES BOARD BOOK $9.99 POC
10 DAVID MACK: REFLECTIONS TP $24.99 DAR

TOP 10 TOYS

RANK DESCRIPTION VENDOR
1 THE JOKER AND HARLEY QUINN STATUE DC
2 MARVEL SELECT: CABLE ACTION FIGURE DST
3 ARROW: DEATHSTROKE ACTION FIGURE DC
4 GHOSTBUSTERS: BURNT STAY-PUFT MARSHMALLOW MAN BANK DST
5 STAR TREK SELECT: WORF ACTION FIGURE DST
6 JAY & SILENT BOB: BUDDY CHRIST BANK DST
7 BATMAN: ARKHAM CITY: CLAYFACE DELUXE ACTION FIGURE DC
8 GODZILLA: BURNING GODZILLA VINYL FIGURAL BANK DST
9 MY LITTLE PONY: APPLEJACK BANK DST
10 BATMAN: ARKHAM KNIGHT: BATMAN STATUE DC

TOP 10 GAMES

RANK DESCRIPTION VENDOR
1 JAY & SILENT BOB STRIKE BACK MONOPOLY DST
2 D&D DICE MASTERS FOIL PACKS NEC
3 D&D DICE MASTERS STARTER SET NEC
4 D&D MINIATURES SET TWO BOOSTER BRICK NEC
5 MONOPOLY: THE WALKING DEAD SURVIVAL EDITION USA
6 STAR WARS: X-WING MOST WANTED EXPANSION PACK FAN
7 DC HEROCLIX: JUSTICE LEAGUE TRINITY WAR BOOSTER BRICK NEC
8 MAGIC THE GATHERING TCG: FATE REFORGED BOOSTER PACKS WIZ
9 STAR WARS: X-WING IG-2000 EXPANSION PACK FAN
10 STAR WARS: X-WING STARVIPER EXPANSION PACK FAN

 

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Dollar Market Share – March 2015

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Unit Market Share – March 2015

About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.