Around this time of year, a number of comic stores run special sales.
But few actually try and sell themselves.
But that's what's happening to the famous Golden Apple comic store in Los Angeles, who have put themselves on eBay for a Buy It Now price of $679,000, including a stockworth over $300,000.
The store was opened in the early seventies by Bill Liebowitz, from whom ownership passed on his death in 2004, to his wife Sharon Liebowitz and their son Ryan Liebowitz.
They sold the Northridge shop to Earth 2 in 2009, and now seem to be looking for a home for the Hollywood store.
As a iconic comic store, it has appeared in many movies and TV shows, and as an arbiter of taste, has been called upon by the major publishers and Hollywood studios as an indicator of where sales pattrens may be changing. It also has a rather high celebrity quotient of regular customers, and regularly hosts comic celebrity events…
…anyone fancy a bid? Local pick up only. General Manager Ryan Liebowitz tells me;
"My father passed away several years ago, Mom is nearing retirement age & I have many other career aspirations. I am currently a partner in a Production Company, Motion Comics company & a Catering business. I am looking for a chance to put the necessary time & effort into those and other projects.
"The fact is…Golden Apple is the most well-known Comic Shop in the world and we're looking to sell it. We are NOT going out of business, bankrupt or ANYTHING that is negative.
"Moreover, we just had KISS sign autographs in the shop a few weeks ago and Tom Morello is scheduled for January 14…we are still THE PREMIER SHOP!
"We are simply selling our amazing precious rare collectible item on eBay…Golden Apple and ALL its assets."