Ex-CBR writer Beau Yarbrough ran a relatively-puff piece about DC Comics move from New York to Burbank for the LA Daily News.
These stories were, naturally, run past DC Comics for comment the day before publication, without response. But Beau gets luckier and Dan DiDio addresses them fairly directly.
Not all of the experiments succeed, of course, but the co-publishers said, despite rumors to the contrary, the company's not backing down from the "DC You" approach.
"If you're trying to build a fan base, a new audience, you've got to nurture it. You've got to take your time. You've got to take your losses," DiDio said. "Sooner or later, it's going to take hold and hopefully be a leader in the business. Right now, our goal is to try and feed out as much product that's as different as possible to try and attract the widest audience possible."
The company will start "adjusting a little bit, and start to focus," he said, looking at what's working with the new "DC You" initiative and what has not.
"We had some hits, we have some things that are under-performing," Lee said. "What we (did) in June is definitely step one towards this sort of transformation of the (comics) line. And I think that story is still being written."
Our reportage was based upon what DC staffers and employees were being told and it seemed a pretty consistent message. And frankly, reading between the lines, this doesn't actually contradict it.
It's worth mentioning that the DC You titles, aside from the six issue mini-series, were promised a twelve issue run. If any of them don't get what they were promised, then one might see that as a definite change of direction, rather than an adjustment of focus.
Looks like we need to keep reading the LA Daily News.
Watch the videos below with Jim Lee and Dan DiDio… and watch for the DiDio cut.. Love to have seen what he said right after…