The Big Big Bang Theory Theory
The Big Bang Theory is Warner's hit sitcom that both celebrates and mocks geekdom in a variety of forms with a wealth of insular references to geek culture. And owned by Warners, it's only natural that it looks to DC Comics for its comic book hooks (although if they need a comic creator anyone has actually heard of, they have to go for Stan Lee).
I understand that, from recordings, one episode of the new series makes an explicit reference to the DC Comics relaunch, with Sheldon taking the position of stubborn fan reluctance to acknowledge its existence, while the others are more welcoming.
No news as to what Howard thinks of the new Harley Quinn costume. Or if Raj still believes that Aquaman sucks. Or what will or won't end up on the cutting room floow.
The Big Bang Theory will also be seen on the backing boards, as well as the DC New 52, distrubuted free to comic shops as the sixth series of The Big Bang Theory starts and also moves to syndication in the US.
It looks as if Warners marketing divisions are not so much talking to each other, as getting down and jiggy with it.