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Rob Liefeld And Bob Layton Cover Dynamite's New FOC Incentives (Updated)

Last week I did a story about Dynamite's new FOC Incentive program. Offering up new covers to retailers who maintained or increased their order numbers at the final order cutoff date. I checked with the publisher about how the program worked on it's first time out.

Solar: Man Of The Atom #2 got 2 new covers, one available with ever 5 issues ordered and the other with every 10 issues ordered. Orders on the book jumped 23%. That's a huge jump and could cushion the normal second issue dip most comics series have.

Now with The Shadow: Midnight In Moscow #1 we can quantify the numbers even more as we know that the initial sales orders were right around 8,000 copies and received 1  new cover available for every 5 books. According to Dynamite, orders increased by 15% or roughly 1,200 copies. That is a strong response especially on a book where only one initial cover was ordered.

Is Dynamite's new FOC incentive program a success? Time will tell that, but it was successful enough to try again with Doctor Spektor #1. Below are the new covers by Rob Liefeld and Bob Layton along with the order qualifications.

FOC Promotion #1: Any retailer who maintains or increases their current orders of DOCTOR SPEKTOR #1 [any combination] can order one (1) DOCTOR SPEKTOR #1 LIEFELD COLOR RARE REORDER Incentive edition for every five (5) DOCTOR SPEKTOR #1 orders placed..

Spektor01-Cov-ReOrderLiefeldCol

FOC Promotion #2: Any retailer who maintains or increases their current orders of DOCTOR SPEKTOR #1 [any combination] can order as many DOCTOR SPEKTOR #1 LAYTON COLOR RARE REORDER Incentive editions as desired, illustrated by classic Gold Key Artist Bob Layton. *** UPDATE – Seems they sent the black and white when it was supposed to be the colored version like the one below.

Spektor

FOC Promotion #3: For every 5 COLOR RARE REORDER covers ordered [any combination of ROB LIEFELD and BOB LAYTON covers], retailers may order one (1) DOCTOR SPEKTOR #1 LIEFELD B&W PREMIUM Incentive edition.

Spektor01-Cov-PremiumLiefeldBW


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Dan WicklineAbout Dan Wickline

Has quietly been working at Bleeding Cool for over three years. He has written comics for Image, Top Cow, Shadowline, Avatar, IDW, Dynamite, Moonstone, Humanoids and Zenescope. He is the author of the Lucius Fogg series of novels and a published photographer.
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