Undiscovered Country #1 Outsells Batman #82 in November 2019 Diamond Comics Marketshare

In October's Diamond marketshare figures, the numbers were pretty much level pegging for September when it came to Marvel marketshare, with Marvel on 39.51% dollar share and 45.2% unit share. DC upped their numbers with a 31.67% dollar share and a 32.02% unit share, gaining from Image Comics which dropped to a 7.59% dollar share and a 7.18% unit share.

In November, Marvel dropped down with a 37.41% dollar share and a 42.68% unit share but still ahead of DC Comics as they drop down to a 30.72% dollar share though up a bit to a 32.41%% unit share, while Image Comics has a tiny uptick on 7.90% dollar share and a 7.87% unit share. A four-week month, November 2019 beat November 2018 in comic book sales, which has helped contribute to a small turnaround through 2019, selling around 2% fewer comic book sin the direct market overall, but making around 2% more money due to higher cover prices.

New Mutants #1 by Jonathan Hickman, Ed Brisson, and Rod Reis topped the charts. And Marvel takes the top seven titles in dollars and top six in unit sales. And with acetate covers the same price as cardstock covers, there shouldn't be any cover splitting to excuse DC Comics drop in prominence – we'll find out more on Monday. And also Undiscovered Country #1 co-written by former Batman writer Scott Snyder, from Image Comics beat Batman #82 by Tom King. That is quite a thing.

Among the premier publishers' top books for November, Matt Kindt and Matt Smith's Folklords #1 from Boom Studios' ranked #94, Dynamite's Vampirella #5 ranked #105, Hazel & Cha Cha Save Christmas: Tales from The Umbrella Academy, a spin-off from Gerard Way and Gabriel Bá's The Umbrella Academy, from Dark Horse ranked #110 and IDW Publishing's Sonic the Hedgehog #23 ranked #189.

Tom Taylor and Trevor Hairsine's DCeased was November's best-selling graphic novel, collecting the best-selling mini-series from DC and one of the publisher's two books in the top ten, along with Frank Miller and John Romita, Jr.'s Superman: Year One at #5. Boom Studios' Firefly: The Sting, an original graphic novel based on the television series, ranked #2. Marvel Comics had four titles in the top ten; The Immortal Hulk Volume 5: Breaker of Worlds, was the top book at #3. Image Comics' November Volume 1 ranked #4. Dark Horse Comics had two titles in the top, led by The Legend of Korra Part 2: Ruins of Empire at #6.

Gemstone Publishing's The Overstreet Price Guide to Batman, a guide to eighty years of comics and collectibles focused on the Dark Knight, was November's best-selling book. Also of note, Dynamite Entertainment's Vampirella: 50th Anniversary Poster Collection ranked #3 and Titan Comics' The Philosophy of Deadpool ranked #4.

Mezco Toys' One:12 Collective: Marvel Comics: Classic Cyclops Action Figure, a PREVIEWS exclusive, was November's best-selling toy product. Diamond Select Toys had five products in the top ten, led by the Castlevania Gallery: Trevor Belmont PVC Figure, based on the Netflix animated series. DC Collectibles had three products in the top ten; the Dark Nights Metal: The Batman Who Laughs & Robins Deluxe Statue was their best-selling product at #6.

Paizo Publishing's Starfinder RPG: Character Operations Manual, a sourcebook for the science-fiction role-playing game, was November's best-selling game product and one of the seven Paizo products among the top ten.

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS37.41%
DC COMICS30.72%
IMAGE COMICS7.90%
BOOM! STUDIOS3.46%
IDW PUBLISHING3.42%
DARK HORSE COMICS3.38%
DYNAMITE ENTERTAINMENT2.03%
VIZ MEDIA1.48%
TITAN COMICS0.70%
ONI PRESS0.57%
OTHER NON-TOP 108.93%
UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS42.68%
DC COMICS32.41%
IMAGE COMICS7.87%
BOOM! STUDIOS3.07%
IDW PUBLISHING3.04%
DARK HORSE COMICS2.37%
DYNAMITE ENTERTAINMENT1.45%
VIZ MEDIA0.56%
VALIANT ENTERTAINMENT0.54%
TITAN COMICS0.50%
OTHER NON-TOP 105.52%

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
NOVEMBER 2019 VS. OCTOBER 2019
COMICS-28.87%-24.86%
GRAPHIC NOVELS-12.33%-14.39%
TOTAL COMICS/GN-24.86%-24.19%
TOYS-8.72%-13.86%
NOVEMBER 2019 VS. NOVEMBER 2018
COMICS3.12%2.91%
GRAPHIC NOVELS7.43%3.94%
TOTAL COMICS/GN4.30%2.98%
TOYS-1.30%15.09%
YEAR TO DATE 2019 VS. YEAR TO DATE 2018
COMICS4.10%-1.42%
GRAPHIC NOVELS-3.21%-8.65%
TOTAL COMICS/GN2.02%-1.96%
TOYS19.15%21.54%

NEW TITLES SHIPPED

PUBLISHERCOMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
DC COMICS96310127
MARVEL COMICS84360120
IMAGE COMICS4015055
IDW PUBLISHING3614050
DARK HORSE COMICS2222044
BOOM! STUDIOS1915034
VIZ MEDIA LLC027027
DYNAMITE149023
TITAN COMICS87116
ONI PRESS INC.3407
OTHER NON-TOP 1015220024376
TOTAL47438025879

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1NEW MUTANTS #1$4.99SEP190749-MMAR
2X-MEN #2$3.99SEP190778-MMAR
3ABSOLUTE CARNAGE #5$4.99SEP190790-MMAR
4X-FORCE #1$4.99SEP190760-MMAR
5FALLEN ANGELS #1$4.99SEP190769-MMAR
6DEADPOOL #1$4.99SEP190835-MMAR
7AMAZING SPIDER-MAN #33$3.99SEP190814-MMAR
8UNDISCOVERED COUNTRY #1 (MR) [*]$3.99SEP190027-MIMA
9BATMAN #82 ACETATE COVER$3.99AUG190599DC
10AMAZING SPIDER-MAN #34$3.99SEP190818-MMAR

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1NEW MUTANTS #1$4.99SEP190749-MMAR
2ABSOLUTE CARNAGE #5$4.99SEP190790-MMAR
3X-FORCE #1$4.99SEP190760-MMAR
4X-MEN #2$3.99SEP190778-MMAR
5DEADPOOL #1$4.99SEP190835-MMAR
6FALLEN ANGELS #1$4.99SEP190769-MMAR
7UNDISCOVERED COUNTRY #1 (MR) [*]$3.99SEP190027-MIMA
8BATMAN: WHITE KNIGHT PRESENTS: VON FREEZE #1$5.99SEP190437-MDC
9SCREAM: CURSE OF CARNAGE #1$4.99SEP190805-MMAR
10AMAZING SPIDER-MAN #33$3.99SEP190814-MMAR

TOP 10 GRAPHIC NOVELS BY UNITS SHIPPED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1DCEASED HC$29.99AUG190650DC
2FIREFLY: THE STING HC$19.99JUL191306BOO
3IMMORTAL HULK VOL. 5: BREAKER OF WORLDS TP$15.99AUG191149MAR
4NOVEMBER VOL. 1 HC (MR)$16.99JUL190077IMA
5SUPERMAN: YEAR ONE HC$29.99AUG190687DC
6LEGEND OF KORRA PART 2: RUINS OF EMPIRE TP$10.99JUN190359DAR
7JOURNEY TO STAR WARS: THE RISE OF SKYWALKER: ALLEGIANCE TP$15.99SEP190991-MMAR
8LEAGUE OF LEGENDS: LUX TP$15.99JUL191064MAR
9SAVAGE AVENGERS VOL. 1: CITY OF SICKLES TP$15.99AUG191148MAR
10STRANGER THINGS: SIX TP$17.99JUL190353DAR

TOP 10 GRAPHIC NOVELS BY DOLLARS INVOICED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1SAVAGE SWORD OF CONAN: THE ORIGINAL MARVEL YEARS OMNIBUS VOL. 2 HC$125.00MAY190943-MMAR
2CRISIS ON INFINITE EARTHS BOX SET HC$500.00APR190537DC
3ABSOLUTE SWAMP THING BY ALAN MOORE VOL. 1 HC$99.99MAR190601DC
4DCEASED HC$29.99AUG190650DC
5DOOM PATROL: THE BRONZE AGE OMNIBUS HC$125.00APR190538DC
6SUPERMAN: YEAR ONE HC$29.99AUG190687DC
7FIREFLY: THE STING HC$19.99JUL191306BOO
8BATMAN BY SNYDER & CAPULLO OMNIBUS VOL. 1 HC$125.00APR190526DC
9NEW TEEN TITANS OMNIBUS VOL. 4 HC$99.00APR190560DC
10MARVEL MASTERWORKS: AMAZING SPIDER-MAN VOL. 31 HC$75.00MAY190945-MMAR

TOP 10 BOOKS BY UNITS SHIPPED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1THE OVERSTREET PRICE GUIDE TO BATMAN SC$30.00SEP191814GEM
2DRAGON BALL VISUAL HISTORY: THE ART OF AKIRA TORIYAMA HC$34.99AUG192435VIZ
3VAMPIRELLA 50TH ANNIVERSARY POSTER COLLECTION SC$24.99AUG191226DE
4THE PHILOSOPHY OF DEADPOOL HC (MR)$14.99MAR192035TTN
5OVERLORD LIGHT NOVEL VOLUME 11 HC$20.00JUL192435YEN
6SHIGENORI SOEJIMA & P-STUDIO ART UNIT ART WORKS 2 TP$39.99AUG192423UDO
7THE SHADOW DOUBLE NOVEL VOLUME 146 SC$14.95SEP191953SAN
8TRANSFORMERS VISUAL HISTORY HC$49.99SEP192219VIZ
9DC SUPER HERO GIRLS: WINNER TAKES ALL SC$6.99SEP191935RAN
10DRAGONS CROWN: OFFICIAL ARTWORKS HC$49.99JUL192399UDO

TOP 10 TOYS BY DOLLARS INVOICED

RANKDESCRIPTIONITEM CODEVENDOR
1ONE-12 COLLECTIVE: MARVEL: CLASSIC CYCLOPS FIGURESEP188229MEZ
2CASTLEVANIA GALLERY: TREVOR BELMONT PVC FIGUREJAN192540DST
3POP! DC HEROES: HARLEY QUINN WITH BOOMBOX VINYL FIGUREAUG188545FUN
4MARVEL SELECT: CARNAGE FIGURENOV142179DST
5KINGDOM HEARTS 3 GALLERY: MALEFICENT PVC STATUEMAY189403DST
6DARK NIGHTS METAL: THE BATMAN WHO LAUGHS & ROBINS DELUXE STATUEMAY190542DC
7DARK KNIGHTS METAL: BATMAN THE RED DEATH STATUEAPR190588DC
8DC PRIME: BATMAN ACTION FIGUREMAR190627DC
9DC GALLERY: HARLEY QUINN REBIRTH PVC FIGUREJUN192385DST
10MARVEL GALLERY: AVENGERS ENDGAME CAPTAIN AMERICA PVC FIGUREJUL192669DST

TOP 10 GAMES BY DOLLARS INVOICED

RANKDESCRIPTIONITEM CODEVENDOR
1STARFINDER RPG: CHARACTER OPERATIONS MANUAL HCSEP193078PAI
2STARFINDER RPG: CORE RULEBOOK HCJUN173371PAI
3CRITICAL ROLE: TAL'DOREI CAMPAIGN SETTING HCJUN173357GRE
4PATHFINDER: LOST OMENS CHARACTER GUIDE HC (P2)AUG193363PAI
5PATHFINDER FLIP-MAT: BASIC NEW EDITIONMAR138328PAI
6PATHFINDER RPG: CORE RULEBOOK POCKET EDITIONAPR168770PAI
7PATHFINDER ADVENTURE PATH: AGE OF ASHES PART 5SEP193076PAI
8MY HERO ACADEMIA: THE CARD GAMEJUL183082S7
9POP! FUNKOVERSE STRATEGY GAME: THE GOLDEN GIRLS 100 EXPANDALONE BOARD GAMEJUN198704FUN
10TOME OF BEASTS HCJUN168476PAI

 

November 2019 Marketshare
Dollar Market Share – November 2019
November 2019 Marketshare
Unit Market Share – November 2019

About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.

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