Undiscovered Country #1 Outsells Batman #82 in November 2019 Diamond Comics Marketshare

In October's Diamond marketshare figures, the numbers were pretty much level pegging for September when it came to Marvel marketshare, with Marvel on 39.51% dollar share and 45.2% unit share. DC upped their numbers with a 31.67% dollar share and a 32.02% unit share, gaining from Image Comics which dropped to a 7.59% dollar share and a 7.18% unit share.

In November, Marvel dropped down with a 37.41% dollar share and a 42.68% unit share but still ahead of DC Comics as they drop down to a 30.72% dollar share though up a bit to a 32.41%% unit share, while Image Comics has a tiny uptick on 7.90% dollar share and a 7.87% unit share. A four-week month, November 2019 beat November 2018 in comic book sales, which has helped contribute to a small turnaround through 2019, selling around 2% fewer comic book sin the direct market overall, but making around 2% more money due to higher cover prices.

New Mutants #1 by Jonathan Hickman, Ed Brisson, and Rod Reis topped the charts. And Marvel takes the top seven titles in dollars and top six in unit sales. And with acetate covers the same price as cardstock covers, there shouldn't be any cover splitting to excuse DC Comics drop in prominence – we'll find out more on Monday. And also Undiscovered Country #1 co-written by former Batman writer Scott Snyder, from Image Comics beat Batman #82 by Tom King. That is quite a thing.

Among the premier publishers' top books for November, Matt Kindt and Matt Smith's Folklords #1 from Boom Studios' ranked #94, Dynamite's Vampirella #5 ranked #105, Hazel & Cha Cha Save Christmas: Tales from The Umbrella Academy, a spin-off from Gerard Way and Gabriel Bá's The Umbrella Academy, from Dark Horse ranked #110 and IDW Publishing's Sonic the Hedgehog #23 ranked #189.

Tom Taylor and Trevor Hairsine's DCeased was November's best-selling graphic novel, collecting the best-selling mini-series from DC and one of the publisher's two books in the top ten, along with Frank Miller and John Romita, Jr.'s Superman: Year One at #5. Boom Studios' Firefly: The Sting, an original graphic novel based on the television series, ranked #2. Marvel Comics had four titles in the top ten; The Immortal Hulk Volume 5: Breaker of Worlds, was the top book at #3. Image Comics' November Volume 1 ranked #4. Dark Horse Comics had two titles in the top, led by The Legend of Korra Part 2: Ruins of Empire at #6.

Gemstone Publishing's The Overstreet Price Guide to Batman, a guide to eighty years of comics and collectibles focused on the Dark Knight, was November's best-selling book. Also of note, Dynamite Entertainment's Vampirella: 50th Anniversary Poster Collection ranked #3 and Titan Comics' The Philosophy of Deadpool ranked #4.

Mezco Toys' One:12 Collective: Marvel Comics: Classic Cyclops Action Figure, a PREVIEWS exclusive, was November's best-selling toy product. Diamond Select Toys had five products in the top ten, led by the Castlevania Gallery: Trevor Belmont PVC Figure, based on the Netflix animated series. DC Collectibles had three products in the top ten; the Dark Nights Metal: The Batman Who Laughs & Robins Deluxe Statue was their best-selling product at #6.

Paizo Publishing's Starfinder RPG: Character Operations Manual, a sourcebook for the science-fiction role-playing game, was November's best-selling game product and one of the seven Paizo products among the top ten.

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 37.41%
DC COMICS 30.72%
IMAGE COMICS 7.90%
BOOM! STUDIOS 3.46%
IDW PUBLISHING 3.42%
DARK HORSE COMICS 3.38%
DYNAMITE ENTERTAINMENT 2.03%
VIZ MEDIA 1.48%
TITAN COMICS 0.70%
ONI PRESS 0.57%
OTHER NON-TOP 10 8.93%
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 42.68%
DC COMICS 32.41%
IMAGE COMICS 7.87%
BOOM! STUDIOS 3.07%
IDW PUBLISHING 3.04%
DARK HORSE COMICS 2.37%
DYNAMITE ENTERTAINMENT 1.45%
VIZ MEDIA 0.56%
VALIANT ENTERTAINMENT 0.54%
TITAN COMICS 0.50%
OTHER NON-TOP 10 5.52%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
NOVEMBER 2019 VS. OCTOBER 2019
COMICS -28.87% -24.86%
GRAPHIC NOVELS -12.33% -14.39%
TOTAL COMICS/GN -24.86% -24.19%
TOYS -8.72% -13.86%
NOVEMBER 2019 VS. NOVEMBER 2018
COMICS 3.12% 2.91%
GRAPHIC NOVELS 7.43% 3.94%
TOTAL COMICS/GN 4.30% 2.98%
TOYS -1.30% 15.09%
YEAR TO DATE 2019 VS. YEAR TO DATE 2018
COMICS 4.10% -1.42%
GRAPHIC NOVELS -3.21% -8.65%
TOTAL COMICS/GN 2.02% -1.96%
TOYS 19.15% 21.54%

NEW TITLES SHIPPED

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
DC COMICS 96 31 0 127
MARVEL COMICS 84 36 0 120
IMAGE COMICS 40 15 0 55
IDW PUBLISHING 36 14 0 50
DARK HORSE COMICS 22 22 0 44
BOOM! STUDIOS 19 15 0 34
VIZ MEDIA LLC 0 27 0 27
DYNAMITE 14 9 0 23
TITAN COMICS 8 7 1 16
ONI PRESS INC. 3 4 0 7
OTHER NON-TOP 10 152 200 24 376
TOTAL 474 380 25 879

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 NEW MUTANTS #1 $4.99 SEP190749-M MAR
2 X-MEN #2 $3.99 SEP190778-M MAR
3 ABSOLUTE CARNAGE #5 $4.99 SEP190790-M MAR
4 X-FORCE #1 $4.99 SEP190760-M MAR
5 FALLEN ANGELS #1 $4.99 SEP190769-M MAR
6 DEADPOOL #1 $4.99 SEP190835-M MAR
7 AMAZING SPIDER-MAN #33 $3.99 SEP190814-M MAR
8 UNDISCOVERED COUNTRY #1 (MR) [*] $3.99 SEP190027-M IMA
9 BATMAN #82 ACETATE COVER $3.99 AUG190599 DC
10 AMAZING SPIDER-MAN #34 $3.99 SEP190818-M MAR

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 NEW MUTANTS #1 $4.99 SEP190749-M MAR
2 ABSOLUTE CARNAGE #5 $4.99 SEP190790-M MAR
3 X-FORCE #1 $4.99 SEP190760-M MAR
4 X-MEN #2 $3.99 SEP190778-M MAR
5 DEADPOOL #1 $4.99 SEP190835-M MAR
6 FALLEN ANGELS #1 $4.99 SEP190769-M MAR
7 UNDISCOVERED COUNTRY #1 (MR) [*] $3.99 SEP190027-M IMA
8 BATMAN: WHITE KNIGHT PRESENTS: VON FREEZE #1 $5.99 SEP190437-M DC
9 SCREAM: CURSE OF CARNAGE #1 $4.99 SEP190805-M MAR
10 AMAZING SPIDER-MAN #33 $3.99 SEP190814-M MAR

TOP 10 GRAPHIC NOVELS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DCEASED HC $29.99 AUG190650 DC
2 FIREFLY: THE STING HC $19.99 JUL191306 BOO
3 IMMORTAL HULK VOL. 5: BREAKER OF WORLDS TP $15.99 AUG191149 MAR
4 NOVEMBER VOL. 1 HC (MR) $16.99 JUL190077 IMA
5 SUPERMAN: YEAR ONE HC $29.99 AUG190687 DC
6 LEGEND OF KORRA PART 2: RUINS OF EMPIRE TP $10.99 JUN190359 DAR
7 JOURNEY TO STAR WARS: THE RISE OF SKYWALKER: ALLEGIANCE TP $15.99 SEP190991-M MAR
8 LEAGUE OF LEGENDS: LUX TP $15.99 JUL191064 MAR
9 SAVAGE AVENGERS VOL. 1: CITY OF SICKLES TP $15.99 AUG191148 MAR
10 STRANGER THINGS: SIX TP $17.99 JUL190353 DAR

TOP 10 GRAPHIC NOVELS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SAVAGE SWORD OF CONAN: THE ORIGINAL MARVEL YEARS OMNIBUS VOL. 2 HC $125.00 MAY190943-M MAR
2 CRISIS ON INFINITE EARTHS BOX SET HC $500.00 APR190537 DC
3 ABSOLUTE SWAMP THING BY ALAN MOORE VOL. 1 HC $99.99 MAR190601 DC
4 DCEASED HC $29.99 AUG190650 DC
5 DOOM PATROL: THE BRONZE AGE OMNIBUS HC $125.00 APR190538 DC
6 SUPERMAN: YEAR ONE HC $29.99 AUG190687 DC
7 FIREFLY: THE STING HC $19.99 JUL191306 BOO
8 BATMAN BY SNYDER & CAPULLO OMNIBUS VOL. 1 HC $125.00 APR190526 DC
9 NEW TEEN TITANS OMNIBUS VOL. 4 HC $99.00 APR190560 DC
10 MARVEL MASTERWORKS: AMAZING SPIDER-MAN VOL. 31 HC $75.00 MAY190945-M MAR

TOP 10 BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE OVERSTREET PRICE GUIDE TO BATMAN SC $30.00 SEP191814 GEM
2 DRAGON BALL VISUAL HISTORY: THE ART OF AKIRA TORIYAMA HC $34.99 AUG192435 VIZ
3 VAMPIRELLA 50TH ANNIVERSARY POSTER COLLECTION SC $24.99 AUG191226 DE
4 THE PHILOSOPHY OF DEADPOOL HC (MR) $14.99 MAR192035 TTN
5 OVERLORD LIGHT NOVEL VOLUME 11 HC $20.00 JUL192435 YEN
6 SHIGENORI SOEJIMA & P-STUDIO ART UNIT ART WORKS 2 TP $39.99 AUG192423 UDO
7 THE SHADOW DOUBLE NOVEL VOLUME 146 SC $14.95 SEP191953 SAN
8 TRANSFORMERS VISUAL HISTORY HC $49.99 SEP192219 VIZ
9 DC SUPER HERO GIRLS: WINNER TAKES ALL SC $6.99 SEP191935 RAN
10 DRAGONS CROWN: OFFICIAL ARTWORKS HC $49.99 JUL192399 UDO

TOP 10 TOYS BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 ONE-12 COLLECTIVE: MARVEL: CLASSIC CYCLOPS FIGURE SEP188229 MEZ
2 CASTLEVANIA GALLERY: TREVOR BELMONT PVC FIGURE JAN192540 DST
3 POP! DC HEROES: HARLEY QUINN WITH BOOMBOX VINYL FIGURE AUG188545 FUN
4 MARVEL SELECT: CARNAGE FIGURE NOV142179 DST
5 KINGDOM HEARTS 3 GALLERY: MALEFICENT PVC STATUE MAY189403 DST
6 DARK NIGHTS METAL: THE BATMAN WHO LAUGHS & ROBINS DELUXE STATUE MAY190542 DC
7 DARK KNIGHTS METAL: BATMAN THE RED DEATH STATUE APR190588 DC
8 DC PRIME: BATMAN ACTION FIGURE MAR190627 DC
9 DC GALLERY: HARLEY QUINN REBIRTH PVC FIGURE JUN192385 DST
10 MARVEL GALLERY: AVENGERS ENDGAME CAPTAIN AMERICA PVC FIGURE JUL192669 DST

TOP 10 GAMES BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 STARFINDER RPG: CHARACTER OPERATIONS MANUAL HC SEP193078 PAI
2 STARFINDER RPG: CORE RULEBOOK HC JUN173371 PAI
3 CRITICAL ROLE: TAL'DOREI CAMPAIGN SETTING HC JUN173357 GRE
4 PATHFINDER: LOST OMENS CHARACTER GUIDE HC (P2) AUG193363 PAI
5 PATHFINDER FLIP-MAT: BASIC NEW EDITION MAR138328 PAI
6 PATHFINDER RPG: CORE RULEBOOK POCKET EDITION APR168770 PAI
7 PATHFINDER ADVENTURE PATH: AGE OF ASHES PART 5 SEP193076 PAI
8 MY HERO ACADEMIA: THE CARD GAME JUL183082 S7
9 POP! FUNKOVERSE STRATEGY GAME: THE GOLDEN GIRLS 100 EXPANDALONE BOARD GAME JUN198704 FUN
10 TOME OF BEASTS HC JUN168476 PAI

 

November 2019 Marketshare
Dollar Market Share – November 2019
November 2019 Marketshare
Unit Market Share – November 2019

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About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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