Will Boom! Take Retailers On A Joyride?

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Boom! Studios newest original series, Joyride, has it's Final Order Cutoff with comic book stores today. The teen Sci-Fi adventure series by Jackson Lanzing and Collin Kelly (Batman & Robin Eternal, Grayson) and Marcus To (Nightwing, New Warriors) could be the breakout ongoing hit Boom! has been desperately searching for since The Woods.

The parallels are certainly there. Lanzing and Kelly are two younger writers getting their start at DC, just like James Tynion IV was in 2013. Both series focus on teenaged characters coming into their own in a harsh offworld environment. Both series are ultimately allegories for universal coming-of-age experiences. Joyride does have the added x-factor of DC/Marvel artist Marcus To on art duties, just as he is also working on the DC Rebirth

And from the looks of it, BOOM! sees the parallels too. They previewed an original 5 page story in the back of Mighty Morphin Power Rangers #1, another book about teenage heroes in a Sci-Fi setting. Ahead of FOC, they offered retailers qualified returnability on the first issue of Joyride and added two variant covers including this unlockable one by Tula Lotay. 

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The question remains – will comic store retailers pick up on all of this and take a Joyride? I've read the first issue and think they should. Joyride is pretty much Runaways in space.

That is a good thing.

About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.

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