I think that this is probably the fastest that one of the best-selling new comic books in the direct market has become a collectible overnight. But copies of the standard print of X-Men: Gold #1, complete with anti-Christian and anti-Jewish symbology by its Ardian Syaf, are selling multiple copies on eBay for $20 to $30 each. The variant covers have been selling more than the standard version, but then the standard version just jumps in in value. It may be that, by being drawn by Ardian Syaf, the standard cover may be more collectible than the rarer variant covers drawn by others.
Syaf originally posted a statement on Facebook about the hidden messages in X-Men Gold #1 referring to an Indonesian political protest and related issues, which have been called anti-Christian and anti-Jewish. As controversy rose exponentially, Marvel issued a statement promising to remove the messages from digital editions and future printings (although the ComiXology version still appears to have the original art) and disciplinary action for the artist. Syaf has been responding to the controversy on Facebook, as the first printing has become a collector's item, but now he's released a statement that his comics career is over.