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Konami Becomes An Official Global Partner Of Santos FC

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Konami officially announced this week that they have become a global partner of Santos FC, which ties into PES 2021. As you might suspect from previous deals of this type, the terms of the partnership agreement will include placement of the game's logo within the numbers of the club's official game and training kits, along with branding on Youth Academy kits and Women's Team kits. On the other side of things, Konami has now been granted usage right for Santos FC's logo and emblems for eFootball PES. We have more from the announcement below.

Credit: Konami
Credit: Konami

"eFootball PES brings an unmatched realism to the sport of football, and we are excited to form this new relationship with Konami as an official partner to Santos FC," said Marcelo Frazão, Marketing and Communication Executive for Santos FC. "Moving forward, this partnership will deliver content and connectivity to help draw in younger fans and help us continue to build the Santos brand for generations to come."

"Santos FC is tied to a deep history of football in Brazil, with well over 100 years of legacy that crosses generations of fans," said Takayuki Kubo, President, Konami Digital Entertainment, Inc. "This partnership delivers a new layer of authenticity to eFootball PES, and we couldn't be more excited to kick off this next chapter with such a well-regarded club and dedicated fan base." 

Inclusion of the eFootball PES logo on the jerseys of Santos' acclaimed Youth Team, which has been a consistent source for developing top Brazilian talent, will continue to drive interest with a younger fan base. Additionally, branding on the Women's Team jerseys will help extend the audience even further. eFootball PES branding will be showcased throughout Estadio Urbano Caldeira and the CT Rei Pelé training center including press backdrops, providing seamless real-world exposure of the video game franchise to Brazilian football supporters.

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Gavin SheehanAbout Gavin Sheehan

Gavin is the current Games Editor for Bleeding Cool. He has been a lifelong geek who can chat with you about comics, television, video games, and even pro wrestling. He can also teach you how to play Star Trek chess, be your Mercy on Overwatch, recommend random cool music, and goes rogue in D&D. He also enjoys hundreds of other geeky things that can't be covered in a single paragraph. Follow @TheGavinSheehan on Facebook, Twitter, Instagram, and Vero, for random pictures and musings.
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