Developer/publisher Bluehole has decided to make a pretty big statement about PlayerUnknown's Battlegrounds that may or may not be their most triumphant moment. According to Dual Shockers, the company is predicting that the popular battle royale game (which has already sold over 10-million units in Early Access alone) is set to sell between 200-300k units when the game is officially released this winter. The game is already a success at this point and putting an "official" release date on the title seems like a trivial matter at this point. But is it gloating on their part to say that opening day on a physical release is going to be massive?
PlayerUnknown's Battlegrounds is already set to appear on the Xbox sometime near the end of 2017, another release well before their current 2018 projection, meaning that they'll already be tapping the console market before the game will hit shelves with digital releases of what would essentially be a "fully-functional beta." So at that point, the real question that comes to mind is… Who are these 300k people remaining that you have yet to sell the game to on opening day? Is this Bluehole claiming a victory before the shots are even volleyed, or is this just confidence that the product is so good that people will snatch it up on disc even if they own it digitally?