Posted in: Focus Features, Movies | Tagged: bugonia

BUGONIA Viral Website, Billboards, And Ads Launch

Focus Features launched a viral website for BUGONIA along with several billboards and sponsored posts on Instagram and Reddit promoting the in-movie conspiracy.

Viral marketing has become increasingly common for everything from massive blockbusters to arthouse independent films vying for Oscar gold. Ever since The Blair Witch Project used a combination of viral marketing and a format that was rarely used at the time, we've seen many different forms emerge. The Twitter accounts for the Marvel Netflix shows used to speak to each other in character. There was a website for Weapons, The Batman, and so many others. When you think of something that would get this kind of marketing, you don't usually think it would be something from the indie corner of Universal, Focus Features, but they've decided to lean all the way in with BUGONIA. Not only did they release a website, but we've also seen billboards emerge in multiple cities that are defaced with in-universe graffiti, and ads promoting the film's conspiracy theory have started to appear as sponsored posts on Instagram and Reddit. The website, https://www.humanresistancehq.com/, looks exactly like something I built in high school and contains several Easter Eggs listed below.

• "Suspected Mothership Viewings" – a coded section that, when clicked, reveals "classified" coordinates and times for mothership sightings (in reality, early fan screenings) taking place in NY, LA, SF, Chicago, and Boston on 10/20.
• "Suspected Andromedans" – a deep dive into Michelle Fuller, with in-world media clips, an Auxolith LinkedIn page, and alien sketches pulled straight from the film's production.
• Research & Findings – a trove of bizarre articles and files that tie directly back to Bugonia's narrative.

It's unclear at this time if the website is going to be updated like the one for Weapons was, but we'll keep an eye on it for the next couple of weeks leading into the wide release of BUGONIA in theaters.

BUGONIA: Summary, Cast List, Release Date

Synopsis: Two conspiracy obsessed young men kidnap the high-powered CEO of a major company, convinced that she is an alien intent on destroying planet Earth.

BUGONIA, directed by Yorgos Lanthimos with a screenplay by Will Tracy and produced by Ed Guiney, Andrew Lowe, Yorgos Lanthimos, Emma Stone, Ari Aster, Lars Knudsen, Miky Lee, and Jerry Kyoungboum Ko. It will star Emma Stone, Jesse Plemons, Aidan Delbis, Stavros Halkias, and Alicia Silverstone and will have a limited engagement on October 24, 2025, with a wider expansion on October 31, 2025.

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