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Christopher Nolan Praises Taylor Swift: Eras Tour Distribution Deal

Oppenheimer director Christopher Nolan praises the distribution deal for Taylor Swift: The Eras Tour film, and believes the industry should learn from it.


We are two weekends in Taylor Swift taking over movie theaters with the release of the Eras Tour, and people are starting to talk about what this could mean for the future of theaters. The reality of the industry is that it has never really recovered to the extent of what it was back in 2018/2019, even if there wasn't any way for the industry to sustain those numbers. Now that the streaming question is out in the open, people are still asking why go to a theater when they can watch something at home. A concert experience like Taylor Swift: The Eras Tour is not new, but the deal Swift netted for herself is. She bypassed the studios entirely and struck a deal with AMC Theatres, directly cutting out the middle man and giving more of the earnings to theaters and Swift herself. While the number of artists who could cut a deal like that is slim, it is something of note, which is what Oppenheimer director Christopher Nolan said during a City University of New York event (via Total Film).

"Taylor Swift is about to show the studios because her concert film is not being distributed by the studios; it's being distributed by a theater owner, AMC, and it's going to make an enormous amount of money," the Oppenheimer director said. "And this is the thing, [theatrical exhibition is] a format and a way of seeing things and sharing stories, or sharing experiences, that's incredibly valuable. And if [the studios] don't want it, somebody else will. So that's just the truth of it."

How Oppenheimer, A Movie About Creating Destruction, "Healed" Theaters
Writer, director, and producer Christopher Nolan on the set of OPPENHEIMER.

Nolan is one of many directors who has been championing the theater experience ever since it looked like the pandemic could shut the entire thing down nearly four years ago. Oppenheimer and its $900 million worldwide box office was seen as an incredible win for the theatrical industry, but it's good that people like Nolan are acknowledging that it isn't just films that could help keep movie theaters open. It could be more event films like Taylor Swift: The Eras Tour or something else that people haven't thought of yet. The theatrical experience doesn't have to be limited to movies distributed to theaters through the studio system, and it's good to see more people talking about that.

Oppenheimer: Release Date, Summary, Cast List

Written and directed by Christopher Nolan, Oppenheimer is an IMAX®-shot epic thriller that thrusts audiences into the pulse-pounding paradox of the enigmatic man who must risk destroying the world in order to save it. It was released in theaters on July 21, 2023.

The film stars Cillian Murphy as J. Robert Oppenheimer and Emily Blunt as his wife, biologist, and botanist Katherine "Kitty" Oppenheimer. Oscar® winner Matt Damon portrays General Leslie Groves Jr., director of the Manhattan Project, and Robert Downey, Jr. plays Lewis Strauss, a founding commissioner of the U.S. Atomic Energy Commission. Academy Award® nominee Florence Pugh plays psychiatrist Jean Tatlock, Benny Safdie plays theoretical physicist Edward Teller, Michael Angarano plays Robert Serber, and Josh Hartnett plays pioneering American nuclear scientist Ernest Lawrence.

Oppenheimer also stars Oscar® winner Rami Malek and reunites Nolan with eight-time Oscar® nominated actor, writer, and filmmaker Kenneth Branagh. The cast includes Dane DeHaan (Valerian and the City of a Thousand Planets), Dylan Arnold (Halloween franchise), David Krumholtz (The Ballad of Buster Scruggs), Alden Ehrenreich (Solo: A Star Wars Story) and Matthew Modine (The Dark Knight Rises).


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Kaitlyn BoothAbout Kaitlyn Booth

Kaitlyn is the Editor-in-Chief at Bleeding Cool. Film critic and pop culture writer since 2013. Ace. Leftist. Nerd. Feminist. Writer. Replicant Translator. Cinephillic Virtue Signaler. She/Her. UFCA/GALECA Member. 🍅 Approved. Follow her Threads, Instagram, and Twitter @katiesmovies.
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