Posted in: Movies | Tagged: justice league, Release the Snyder Cut!, Warner Bros

Warner Bros. CEO Kevin Tsujihara Under Spotlight Over Justice League Reception

Published Sat, 18 Nov 2017 18:45:36 -0600

Last updated Wed, 14 Feb 2018 07:51:11 -0600

In 1994, Kevin Tsujihara helped manage Warner Bros' interest in Six Flags theme parks. While employed at Warner Bros., he focused on business development and online content. In 2005, Tsujihara was given the position of president of Warner Bros.' home entertainment unit, which focuses on the home video, online distribution and video games for the company.

In January 2013, Tsujihara was named the new CEO of Warner Bros. after the retirement of Barry Meyer on March 1, 2013 and as chairman in December 2013.

Despite his seniority, he's not a household name. However the performance and reception to the Justice League movie may be about to change that. And more than the Hollywood Reporter talking about his relationship with Brett Ratner.

Before the release of the film, the Wall Street Journal stated that Tsujihara made clear that he wanted Justice League to come in under two hours. And that this came in the wake of the 151-minute runtime of Batman v Superman: Dawn of Justice—which also has an "Ultimate Edition" that ran 30 minutes longer.

That as well as his overseeing of changes Snyder made to the original film treatment to create a lighter, more hopeful movie, and then further reshoots that Joss Whedon made after Snyder had to stand down, have seen Zack Snyder purists put Tsujihara in their sights, in a way he hasn't before.

People have been changing their twitter handles to Fire Kevin Tsujihara.

@wbpictures why is it that you always have to interfere with all of your director's visions? Why can't you just let you directors create their own movies without interfering ? First it was BVS, then Suicide Squad, now Justice League.

— . (@BruceWa69224183) November 18, 2017

And prominent people on social media have been pointing the finger too.

#JUSTICELEAGUE now projected to have the lowest opening weekend box-office of all the DCEU films.

Luthor couldn't do it, Darkseid couldn't do it, Amazo, Starro the Conqueror, Anti-Monitor, Nekron and Ra's al Ghul couldn't do it… but Kevin Tsujihara defeated The Justice League.

— MovieBob Productions (@the_moviebob) November 18, 2017

Hey, Kevin Tsujihara, how about next time you draw a line in the sand about a film's length…you let the best version of that film define its running time? #JusticeLeague https://t.co/ksWarqG03d

— Robert Meyer Burnett (@BurnettRM) November 18, 2017

https://twitter.com/Daniel_Eliesen/status/931545139826364416

It's been common for people to talk about Zack Snyder, Joss Whedon, Geoff Johns, Dan Didio and more… but for Kevin, this is a new, and probably unwelcome, one.

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