It's a phrase that Warners has used in plenty a press release picked up by press reports. It also bears similarity to the theme park title "The Wizarding World of Harry Potter"
But now it's getting a more physical presence. As Warners and JK Rowling have, together,trademarked the words and have now created a logo for "J.K. Rowling's Wizarding World" and registered it for, well, basically everything. Including comic books.
Anyway, it looks like this is Warners' new all-in phrase for JK's work that covers not only Harry Potter but the worlds outside of Hogwarts being explored in the new films. It seems to have emerged in the indicia of the Pottermore site in late January, but the WW logo only arrived in the last couple of days…
