Warners And Rowling Trademark "J.K. Rowling's Wizarding World" With New Logo

jk1It's a phrase that Warners has used in plenty a press release picked up by press reports. It also bears similarity to the theme park title "The Wizarding World of Harry Potter"

But now it's getting a more physical presence. As Warners and JK Rowling have, together,trademarked the words and have now created a logo for "J.K. Rowling's Wizarding World" and registered it for, well, basically everything. Including comic books.

Anyway, it looks like this is Warners' new all-in phrase for JK's work that covers not only Harry Potter but the worlds outside of Hogwarts being explored in the new films. It seems to have emerged in the indicia of the Pottermore site in late January, but the WW logo only arrived in the last couple of days…


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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