Posted in: Movies, Universal | Tagged: Ariana Grande, Cynthia Erivo, jon m chu, Wicked: For Good

Wicked: For Good – Can't Let Good Be Just A Word TV Spot

Universal released a new TV spot for Wicked: For Good, which says, "You can't let good be just a word. It has to mean something."

There's no denying that Wicked: For Good will be a massive part of the fall season. Now that we're officially in September and the initial reactions to the first film dropped in October, the marketing for this one is likely going to pick up soon. However, Universal somehow resisted the temptation to start the press for this film five minutes after the Oscars ended, so this is restraint. They went well into the weeds in terms of behind-the-scenes stuff for the first film, so maybe there just isn't as much to cover for the second. We do have a new TV spot that dropped a few days ago. It has a cutesy title about not being able to resist, but the line that everyone should pay attention to is: "We can't let good be just a word; it has to mean something." The entire concept of what it means to be good is obviously going to continue to be a major theme in Wicked: For Good, for both of our leading ladies.

Wicked: For Good – Summary, Cast List, Release

And now whatever way our stories end, I know you have rewritten mine by being my friend …

Last year's global cinematic cultural sensation, which became the most successful Broadway film adaptation of all time, now reaches its epic, electrifying, emotional conclusion in Wicked: For Good.

Directed once again by award-winning director Jon M. Chu and starring the spectacular returning cast, led by Academy Award® nominated superstars Cynthia Erivo and Ariana Grande, the final chapter of the untold story of the witches of Oz begins with Elphaba and Glinda estranged and living with the consequences of their choices.

Elphaba (Cynthia Erivo), now demonized as The Wicked Witch of the West, lives in exile, hidden within the Ozian forest while continuing her fight for the freedom of Oz's silenced Animals and desperately trying to expose the truth she knows about The Wizard (Jeff Goldblum).

Glinda, meanwhile, has become the glamorous symbol of Goodness for all of Oz, living at the palace in Emerald City and reveling in the perks of fame and popularity. Under the instruction of Madame Morrible (Oscar® winner Michelle Yeoh), Glinda is deployed to serve as an effervescent comfort to Oz, reassuring the masses that all is well under the rule of The Wizard.

As Glinda's stardom expands and she prepares to marry Prince Fiyero (Olivier award winner and Emmy and SAG nominee Jonathan Bailey) in a spectacular Ozian wedding, she is haunted by her separation from Elphaba. She attempts to broker a conciliation between Elphaba and The Wizard, but those efforts will fail, driving Elphaba and Glinda only further apart. The aftershocks will transform Boq (Tony nominee Ethan Slater) and Fiyero forever, and threaten the safety of Elphaba's sister, Nessarose (Marissa Bode), when a girl from Kansas comes crashing into all their lives.

As an angry mob rises against the Wicked Witch, Glinda and Elphaba will need to come together one final time. With their singular friendship now the fulcrum of their futures, they will need to truly see each other, with honesty and empathy, if they are to change themselves, and all of Oz, for good.

Wicked: For Good also stars Emmy nominee Bowen Yang and Bronwyn James as Glinda's fawning assistants, Pfannee and ShenShen and BAFTA and Grammy nominee Sharon D. Clarke (Caroline, or Change) as the voice of Elphaba's childhood nanny, Dulcibear.

The film is produced by returning Tony and Emmy winning powerhouse Marc Platt p.g.a. and by multiple Tony winner David Stone. The executive producers are Stephen Schwartz, David Nicksay, Jared LeBoff, Winnie Holzman and Dana Fox. The first film, Wicked, released in November 2024, earned 10 Academy Award® nominations, including Best Picture, and won the Oscars® for Costume Design and Production Design. To date, the film has grossed $750 million worldwide.

Wicked: For Good is based on the generation-defining musical stage play with music and lyrics by legendary Grammy and Oscar® winning composer and lyricist Stephen Schwartz and book by Winnie Holzman, from the bestselling novel by Gregory Maguire. The screenplay is by Winnie Holzman and Winnie Holzman & Dana Fox. The film score is by John Powell & Stephen Schwartz, with music and lyrics by Stephen Schwartz. Wicked: For Good will be released in theaters on November 21, 2025.

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