Maybe someone from Animal Planet should come in and consult on next year's Super Bowl; because unlike its human counterpart, Puppy Bowl XIV not only scored big with viewers but also broke viewership records.
Sunday's 3:00 p.m. – 5:00 p.m. ET premiere broadcast scored a 1.46 rating among adults 25-54, which makes it the highest-rated Puppy Bowl ever and a huge 32% increase over last year's edition. Folks, that's a whole lot of kibble. Not only that, Puppy Bowl XIV bested the previous record-holder – Puppy Bowl X – by 17% ; and now stands as Animal Planet's third highest-rated broadcast ever.
As for overall viewing numbers, the Puppy Bowl XIV premiere earned 3.05 million total viewers. While that figure is not a new record (2014's Puppy Bowl X still holds that, with 3.25 million total viewers), it was still a 24% increase over 2017's 2.5 million total viewers.
Television's original adoption extravaganza is back and furrier than ever as the world's cutest sporting event and will be returning to Animal Planet for PUPPY BOWL XIV February 2018, with two hours of fuzzy faces, sloppy kisses and puppy penalties.
Don't miss the ultimate "Tail"gating experience with the PUPPY BOWL PRE-GAME SHOW, featuring aww-nalysis and cuddly commentary from sports correspondents including the infamous Rodt Weiler. PUPPY BOWL XIV will kick off at GEICO Stadium.
Puppy Bowl XIII's PEDIGREE(R) Starting Lineup featured 39 puppies who competed for the individual BISSELL(R) MVP (Most Valuable Puppy) by scoring the most touchdowns with dog-approved toys by Petco. For the seventh year in a row, America's favorite "Rufferee," Dan Schachner, returned to call the puppy penalties, furry fumbles and terrier touchdowns. Award-winning animal advocate and television correspondent Jill Rappaport introduced the Subaru Pup Close and Personal segments that highlighted some of the heartwarming stories of the adorable athletes.
As part of the promotional campaign for the broadcasts, Animal Planet posted a number of videos online through their YouTube channel. These three clips give viewers a look at the five best plays from past Puppy Bowls; the construction of the new stadium; and this year's new referee:
The Wrap (exclusive)