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HBO Go is Gone, While HBO Now is Now HBO. Confused? We Can Help

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Okay, time to break out your scorecards because WarnerMedia has streamlined and (hopefully) simplified its various HBO brands. In the simplest way possible to keep it in mind, think of it like this: HBO Go is gone, HBO Now is now HBO, and HBO Max is HBO Max. The decision comes two weeks after the new streaming service's debut, with HBO Go being removed from primary platforms on July 31 (though some online access will be available for a few months after) and HBO Now being renamed as simply HBO. The stand-alone service will be offered to those who only want the HBO part of HBO Max (both with the matching price of $15 per month).

HBO Max
HBO Max artwork

With the streaming service now a little over two weeks old, WarnerMedia said in their statement that the time was right to move ahead on "some significant changes" regarding the company's viewing services: "Now that HBO Max has launched and is widely distributed, we can implement some significant changes to our app offering in the U.S. Most customers who have traditionally used HBO Go to stream HBO programming are now able to do so via HBO Max." For those of you still confused and looking for a little clarity before it all gets changed? Here's the explanation video that the streamer posted a few weeks back:

Encompassing HBO's full offering as well as 10,000+ hours of films and television shows from WarnerMedia's family of networks (Warner Bros., TCM, Cartoon Network, TBS, TNT, and more), HBO Max is entering a streaming field that already has newcomers Disney+, Apple TV+, and NBCUniversal's upcoming Peacock fighting for space (and eyeballs). One major obstacle still in HBO Max's way is it still hasn't reached distribution deals with Amazon and Roku. While WarnerMedia was able to secure a number of deals prior to launch, the two providers would be a major boost to the streamer as they serve approximately 80 million U.S. homes. Reportedly, the divide between the two sides has to do with who controls viewer data, with WarnerMedia looking to keep a stricter control over the data.

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Ray FlookAbout Ray Flook

Serving as Television Editor since 2018, Ray began five years earlier as a contributing writer/photographer before being brought onto the core BC team in 2017.
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