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Blumhouse TV Haunts Hulu with New Horror Anthology
Hulu and Blumhouse Television are getting into the horror anthology business, announcing a 12-episode series that will be a departure from the streaming service's usual format of releasing one new episode per week for an original series. Variety reports that the series is set to debut in October 2018, the still-untitled Hulu Originals series will consist of 12 self-contained stories; with a new episode premiering every month instead of every week. Though no writers or producers have yet to be announced and some creative details are still being finalized, the series' first year is expected to have a narrative or structural device that will connect them in some way.
"If there's been one guiding principal that is in place from the day I walked in the door, I wanted to look at that Hulu logo and remember that making TV for an over-the-top SVOD platform, if it isn't today, is going to be a very different proposition than the approach to making television for what is still the majority of the landscape. I wanted to focus on this question of what does it mean to make television for a place like Hulu."
– Joel Stillerman, Hulu Chief Content Officer
This is just one of the recent deals that Blumhouse Television (part of Jason Blum's Blumhouse Productions) has secured over the past year, which also includes a series based on the life and downfall of late Fox News chief Roger Ailes at Showtime; and a series based on their The Purge franchise for USA and Syfy.
"We think this is an innovation. We haven't split the atom. But Hulu's commitment to create episodic installments of an anthology series and to event-ize each of them — you don't get that kind of commitment from partners very often, and we're really excited and enthused." – Marci Wiseman, Blumhouse Television C-President
The anthology series will be directly aligned with Blumhouse's filmmaking strategy: broad artistic freedom in exchange for expedited shooting schedules and tighter budgets. For Hulu, it represents another olive branch to horror fans for 2018; coinciding nicely with the streaming services upcoming Stephen King-based series Castle Rock:
"At the heart of the deal is an extremely passionate audience and an extremely activateable audience in terms of horror. It's not even the larger bucket of 'genre.' I would say this falls squarely into the horror bucket. And it's brought to us by, I would say in many ways that would be hard to argue, the consummate producers in that genre today."
– Joel Stillerman