DC to Publish Fewer Young Reader Original Graphic Novels, But Market Them Better

DC Comics has seen a rush of younger reader-focused original graphic novels, originally the Zoom and Ink imprints, though such imprints went away with new President Pamela Lifford. But the books remained – even when one of their bigger champions at DC Comics, John Cunningham, did not. This year, Bleeding Cool noted special success by Teen Titans: Raven breaking onto the USA Today Bestseller list, a rarity for a superhero comic book of any description.

Today, addressing comic book retailers on Facebook, DC Publisher Dan DiDio talked about a number of matters (and you can catch up with them all with this handy tag). Including the Younger Readers titles.

"I'm happy to say that we're very comfortable with what we've seen from the young [reader] line. We had two breakout hits: Diana, Princess of the Amazons and Teen Titans: Raven performed very strongly for us. The good part about [ Raven] is there are two more volumes. We are making one slight tweak to our delivery of this material. We've been putting out three a month, we'll probably bring that number down by the middle of the year to two a month. I think we need a little more breathing space, more time to promote and market these books properly."

While as for whether DC would publish any dollar reprints editions of their other all-ages titles, such as Scooby-Doo and Teen Titans Go, he replied

"That is something we're definitely looking to do. The goal for those dollar books is not just to sell trades, but also bring people in."

 

 

 

 

 

 

About Rich Johnston

Head writer and founder of Bleeding Cool. The longest-serving digital news reporter in the world. Living in London, father of two. Political cartoonist.

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