Asterix And The Picts Burns Through Two Million French Print Run, Going To Second Print Now


Asterix And The Picts was published a week ago, under an extremely severe embargo. But once available, it has sold, and sold very well. One bookstore chain in France reported sales of two hundred thousand on its first day, smashing the previous record set by the French edition of Fifty Shades Of Grey. The next day it sold another fifteen thousand in that chain.

There were worries that Asterix And The Picts, the first by a creative team featuring neither the late Rene Goscinny or Albert Uderzo (though he oversaw the book and drew the figure of Obelix on the cover), might lead to less demand. Instead, it seems that after so many years without a new Asterix book, there is more demand than ever…

About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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