Both Marvel And DC Gained Marketshare In August 2012

Both Marvel And DC Gained Marketshare In August 2012In August DC again beat Marvel on marketshare by dollar but this month, rarely Marvel clawed back the volume share. Marvel traditionally have better five week months like August, as they produce comics to fill the extra week while DC are less likely to.

Both company's marketshare in both categories increased in August however, thanks mostly to there not being a Walking Dead #100 in the month. DC's dollar marketshare moved from July's 32.71% to 33.32% while Marvel's moved from 31.96% to  32.42%. On volume marketshare, Marvel rose from 35.45% to 37.18% while DC's moved from 36.55% to 37.12%.

The traditional shape of the top ten chart, with Avengers Vs X-Men taking the top two slots and DC's books taking the rest, was interrupted by Amazing Spider-Man's 50th Anniversary edition. And two more Before Watchmen comics also made their way into the top ten.

Batman Earth One also made it to the top of the graphic novel charts for two months in a row, which was reflected in all the post-publication reorders that Bleeding Cool has reported through the last couple of months.

As for the comics market as a whole, last August was also a five week month, so the statistics are comparable, and we're seeing a 15% increase on volume and a 20$ increase in dollars taken. Next month, taking into account the first month of the New 52 may be revelatory…

PUBLISHER MARKET SHARES

RETAIL MARKET SHARE
PUBLISHER SHARE
DC COMICS 33.32%
MARVEL COMICS 32.42%
IDW PUBLISHING 5.88%
IMAGE COMICS 5.75%
DARK HORSE COMICS 4.92%
DYNAMITE ENTERTAINMENT 3.19%
EAGLEMOSS PUBLICATIONS LTD 1.83%
BOOM! STUDIOS 1.52%
VIZ MEDIA 0.96%
ARCHIE COMICS 0.85%
OTHER NON-TOP 10 9.35%
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 37.18%
DC COMICS 37.12%
IMAGE COMICS 5.37%
IDW PUBLISHING 4.64%
DARK HORSE COMICS 3.89%
DYNAMITE ENTERTAINMENT 3.16%
BOOM! STUDIOS 1.48%
VALIANT ENTERTAINMENT LLC 0.92%
ARCHIE COMICS 0.82%
AVATAR PRESS INC 0.68%
OTHER NON-TOP 10 4.73%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
AUGUST 2012 VS. JULY 2012
COMICS 6.49% 6.39%
GRAPHIC NOVELS 22.13% 19.48%
TOTAL COMICS/GN 11.23% 7.43%
AUGUST 2012 VS. AUGUST 2011
COMICS 19.27% 14.22%
GRAPHIC NOVELS 14.95% 24.74%
TOTAL COMICS/GN 17.80% 15.09%
YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011
COMICS 20.51% 17.97%
GRAPHIC NOVELS 14.13% 12.78%
TOTAL COMICS/GN 18.41% 17.54%

TOP 10 COMICS

RANK DESCRIPTION PRICE VENDOR
1 AVENGERS VS X-MEN #9 $3.99 MAR
2 AVENGERS VS X-MEN #10 $3.99 MAR
3 BATMAN #12 $3.99 DC
4 JUSTICE LEAGUE #12 $3.99 DC
5 AMAZING SPIDER-MAN #692 $5.99 MAR
6 BEFORE WATCHMEN: RORSCHACH #1 (MR) [*] $3.99 DC
7 AVX VS #5 $3.99 MAR
8 BEFORE WATCHMEN: DR. MANHATTAN #1 (MR) [*] $3.99 DC
9 GREEN LANTERN #12 $2.99 DC
10 DETECTIVE COMICS #12 $3.99 DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE VENDOR
1 BATMAN: EARTH ONE HC $22.99 DC
2 THE WALKING DEAD VOLUME 1: DAYS GONE BYE TP (MR) $9.99 IMA
3 SWAMP THING VOLUME 1: RAISE THEM BONES TP $14.99 DC
4 SUPERMAN: ACTION COMICS VOLUME 1: SUPERMAN MEN OF STEEL HC $24.99 DC
5 BATMAN VOLUME 1: THE COURT OF OWLS HC $24.99 DC
6 HULK SEASON ONE PREMIERE HC $24.99 MAR
7 SCOTT PILGRIM VOLUME 1 COLOR HC $24.99 ONI
8 STAR WARS: THE CLONE WARS: SITH HUNTERS TP $7.99 DAR
9 THE WALKING DEAD VOLUME 2: MILES BEHIND US TP $14.99 IMA
10 FEAR ITSELF TP $29.99 MAR


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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