Posted in: Comics | Tagged: comic shop locator service, Comics, diamond

The Comic Shop Locator Service Clarifies Its Terms

Bleeding Cool has been following the occasionally fractious relationship between retailers, buyer's clubs and mail-order companies.

Such as Free Comic Book Day being only made available to companies that have a storefront presence.

It can all get a bit… what was the word? Fractious.

Diamond Comic Distributors has made an amend in that direction of bricks and mortar stores this week, regarding their Comic Shop Locator service. They're stopping what they now state was an error, allowing mail order firms to buy listings as regular comic stores on the service. There's a big difference as well, bricks and mortar stores pay $5 a month or $50 a year to be listed, mail order and online firms pay $100 a month or $1000 a year.

When potential customers call the service, they are given the details of up to three nearby stores. If none are in a 32 mile radius, then they are given up to three mail order alternatives. The price difference favours the physical stores but the mail order stores get a wider spread of customers across the country, and there are many areas in the country that have no nearby stores.

Either way, now there can be no confusion between the two. For now.

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