Since the Diamond Comic Distributor shutdown and the closure of DC's printer Transcontinental in Canada, there has been much discussion wondering what DC and Marvel Comics would be doing, regarding comic books published this coming week. A number of publishers have declared they will suspend publication, print and digital, while many comic stores are also shut down. But DC Comics has remained resolutely silent regarding this issue. That changed tonight as they have now announced something very different to retailers.
While they are making all comic books from over a week ago until the end of June returnable, it seems that DC Comics will not stop printing or distributing comics. They have sourced other printers, as we heard they may be, but also other means of distribution. As it stands, DC Comics is exclusive to the direct market through Diamond Comic Distributor but only it seems while Diamond are actually in the business of taking new product.
To Direct Market Retailers:
First, the entire team here at DC hopes that you, your family and your employees are staying safe and healthy during this very tough and precarious time. We know that you have been waiting for DC to comment on the state-of-affairs and to address any measures we will take to help our community lighten the burden of the disruption to our business, and we've been working hard on a long-term, solution-focused plan. Here is how we will help:
Periodicals and books with in-store dates between March 18, 2020 and June 24, 2020 will be fully returnable. We'll even provide credit for your separate return shipping of these items only.
Additionally, because we anticipate that continued disruption to business operations will create regional volatility, DC is exploring a multi-distributor model to provide us with the flexibility needed during this crisis to get new content to our readers on an ongoing basis. In the short-term, we continue to engage in active conversations with Diamond to help us solve the distribution issues that have arisen and hope to get new product to stores that want or need it as soon as possible. We will provide additional information about how we'll make that happen in the coming days.
Thanks for your patience with us. DC will continue to monitor the situation, continue to speak with you directly, and continue to support you through the days ahead. You are the lifeblood of this industry.
The DC Team