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DC Comics, Protecting The Superman Shield Trademark

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DC Comics does like its Superman shield logo.

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And looks harshly at anyone who might come close trying to use it in their own trademarks…

Such this registration for the Super Sports League using this logo.

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A clothing line from Aqua Beba

webcontent (1)The mascot for Move Solutions

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Diamond seller Casale, Mitchell

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And E-cigarettes company Captain Obvious

webcontent (4)Plenty of businesses do seem to use the shield or similar unchallenged.The rule seems to

The rule seems to be – use it, just don't try and trademark it yourself!

 

 

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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