DC Comics Selling Almost Half as Many Comics a Month As It Used To
We've noted how DC Comics has cancelled Titans, Damage and Scooby Apocalypse. This comes after cancelling almost all of the DC Age Of Heroes line, the disappearance of the solicited Batman & The Outsiders and The Other History Of The DC Universe, the non-solicitation of promised Black Label comics and the dropping of many of the twice-monthly schedules. And the effects are notable.
In 2018, DC Comics published fewer titles every month in comic stores than Marvel. But in December they dropped to the lowest level, 52 single issues and 37 collections, compared to Marvel's 90 single issues and 38 collections. When it comes to single issues, Marvel published almost twice as many as DC in December. At the beginning of the year, January 2017, DC Comics published 89 single issues, more than Marvel's 86.
Now the beginning of the Wonder Comics line at DC may have helped those numbers, as have Bendis' creator-owned books. But looking at the April solicits, there are 54 single issues listed. And 3 of those are final issues.
Of course, DC Comics have 6 titles through Walmart and another title through Target. But comic stores can't sell them unless they actually go into Walmart and Target and pick them off the shelves. For many stores, that's impossible.
The odds are though, through 2019, the traffic of sales looks like it will be away from comic book stores and to other venues. Marvel has started discounting bundles of comics in Walmart – will they join the rush to sell original content there as well? Marvel and DC remain the engine of most comic book stores, and much of that is the bulk of product they make available for sale…