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DC Comics Smashes Marvel On Marketshare In September, But Wolverine's Death Tops The Chart

It might have been different if all four Death Of Wolverine issues had shipped in September as Marvel originally scheduled.

But for another September, DC Comics have again dominated marketshare, this time with the Futures End 3D cover specials. They have reversed the performance of recent months, with DC taking over 36% of dollars spent and over 40% of comics sold.

As opposed to last month when they claimed over 28% of dollars and over 31% of sales.

Whereas Marvel only managed 32% of dollars spent and 34% of comics sold, as opposed to 34% of dollars and over 35% of sales.

However, last September with the Villains Month 3D covers, DC Comics has over 40% in dollars spent and over 45% of sales. While Marvel had only over 28% of dollars and under 30% of sales. It appears that the September event may have diminishing returns – especially considering that this year retailers got all the comics they ordered as there weren't allocated.

And The Death of Wolverine must have played some part, taking the top two slots in a top ten chart dominated by DC with Amazing Spider-Man, now into the Spider-Verse event, being the only other intruder.

It is also worth noting that the Harley Quinn Futures End volume outsold the Justice League, Detective Comics, everything but Death Of Wolverine and Batman Futures End. It truly is a monster of a book now, with no sign of stopping. And questions may be asked why to took so long.

As for overall sales, this September was pretty much on a par with last September in terms of the amount of comics sold. But an increase of prices has given an overall 5% bump to revenue raised,

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
DC ENTERTAINMENT 36.58%
MARVEL COMICS 32.04%
IMAGE COMICS 7.49%
IDW PUBLISHING 4.52%
DARK HORSE COMICS 4.11%
BOOM! STUDIOS 2.34%
DYNAMITE ENTERTAINMENT 2.18%
EAGLEMOSS PUBLICATIONS LTD 1.29%
RANDOM HOUSE 1.15%
VIZ MEDIA 0.96%
OTHER NON-TOP 10 7.34%
UNIT MARKET SHARE
PUBLISHER SHARE
DC ENTERTAINMENT 40.76%
MARVEL COMICS 34.11%
IMAGE COMICS 8.24%
DARK HORSE COMICS 3.30%
IDW PUBLISHING 3.24%
DYNAMITE ENTERTAINMENT 2.31%
BOOM! STUDIOS 2.28%
VALIANT ENTERTAINMENT LLC 0.71%
AVATAR PRESS INC 0.66%
ZENESCOPE ENTERTAINMENT INC 0.63%
OTHER NON-TOP 10 4.77%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
DC ENTERTAINMENT 124 27 0 151
MARVEL COMICS 80 26 1 107
IMAGE COMICS 57 12 0 69
DARK HORSE COMICS 36 21 0 57
IDW PUBLISHING 35 18 0 53
BOOM! STUDIOS 30 7 0 37
DYNAMITE ENTERTAINMENT 34 0 0 34
VIZ MEDIA 0 24 0 24
RANDOM HOUSE 3 20 0 23
EAGLEMOSS 0 0 12 12
OTHER NON-TOP 10 85 110 21 216

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
SEPTEMBER 2014 VS. AUGUST 2014
COMICS 28.33% 23.90%
GRAPHIC NOVELS 12.12% -1.67%
TOTAL COMICS/GN 23.40% 21.86%
SEPTEMBER 2014 VS. SEPTEMBER 2013
COMICS 4.58% -0.12%
GRAPHIC NOVELS 8.49% -1.61%
TOTAL COMICS/GN 5.64% -0.22%
YEAR-TO-DATE 2014 VS. YEAR-TO-DATE 2013
COMICS 2.69% -2.04%
GRAPHIC NOVELS 4.33% 4.99%
TOTAL COMICS/GN 3.19% -1.51%
THIRD QUARTER 2014 VS. SECOND QUARTER 2014
COMICS 13.59% 13.56%
GRAPHIC NOVELS 0.75% 0.77%
TOTAL COMICS/GN 9.50% 12.51%
THIRD QUARTER 2014 VS. THIRD QUARTER 2013
COMICS 10.30% 6.15%
GRAPHIC NOVELS 7.04% 4.17%
TOTAL COMICS/GN 9.33% 6.01%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE VENDOR
1 DEATH OF WOLVERINE #1 $4.99 MAR
2 DEATH OF WOLVERINE #2 $4.99 MAR
3 BATMAN: FUTURES END #1 $3.99 DC
4 HARLEY QUINN: FUTURES END #1 $3.99 DC
5 AMAZING SPIDER-MAN #6 $3.99 MAR
6 JUSTICE LEAGUE: FUTURES END #1 $3.99 DC
7 ORIGINAL SIN #8 $4.99 MAR
8 DETECTIVE COMICS: FUTURES END #1 $3.99 DC
9 JUSTICE LEAGUE #33 $3.99 DC
10 BATMAN/SUPERMAN: FUTURES END #1 $3.99 DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE VENDOR
1 BATMAN: DEATH OF THE FAMILY BOOK & THE JOKER MASK BOXED SET $39.99 DC
2 FOREVER EVIL HC (N52) $24.99 DC
3 YU-GI-OH! 5DS VOLUME 6 GN $9.99 VIZ
4 GUARDIANS OF THE GALAXY VOLUME 2: ANGELA TP $19.99 MAR
5 THE WALKING DEAD VOLUME 10 HC (MR) $34.99 IMA
6 HARLEY QUINN: VENGEANCE UNLIMITED TP $19.99 DC
7 SAGA VOLUME 1 HC (MR) $9.99 IMA
8 KICK-ASS 3 PREMIERE HC (MR) $29.99 MAR
9 FATALE VOLUME 5: CURSE THE DEMON TP (MR) $14.99 IMA
10 SAGA VOLUME 3 TP (MR) $14.99 IMA

TOP 10 BOOKS

RANK DESCRIPTION PRICE VENDOR
1 DOCTOR WHO: K-9 LIGHT & SOUND FIGURINE & BOOK KIT $12.95 RUN
2 ATTACK ON TITAN GUIDEBOOK: INSIDE & OUTSIDE $24.99 RAN
3 THE OVERSTREET COMIC BOOK MARKETPLACE YEARBOOK 2014 $12.95 GEM
4 LEGEND OF KORRA: ART OF THE ANIMATED SERIES BOOK 2: SPIRITS HC $34.99 DAR
5 G.I. JOE: COBRA HISS TANK WITH BOOK KIT $12.95 RUN
6 ATTACK ON TITAN: BEFORE THE FALL NOVEL $10.95 RAN
7 THE SHADOW DOUBLE NOVEL VOLUME 87 $14.95 SAN
8 THE OVERSTREET COMIC BOOK PRICE GUIDE VOL. 44 SC $29.95 GEM
9 LOSE VOLUME 6 SC $8.00 KOY
10 HATSUNE MIKU GRAPHICS VOCALOID SC VOLUME 2 SC $39.99 UDO

TOP 10 TOYS

RANK DESCRIPTION VENDOR
1 BATMAN: ARKHAM CITY: HARLEY QUINN/BATMAN/NIGHTWING/ROBIN ACTION FIGURE 4-PACK DC
2 DC COMICS: THE NEW 52: BATGIRL ACTION FIGURE DC
3 DC COMICS: THE NEW 52: SUPERGIRL ACTION FIGURE DC
4 INFINITE CRISIS: PAJAMA PARTY HARLEY QUINN ACTION FIGURE DC
5 BATMAN: ARKHAM ORIGINS PLAY ARTS KAI: DEATHSTROKE FIGURE SQU
6 DC COMICS: THE NEW 52: TEEN TITANS RED ROBIN ACTION FIGURE DC
7 MARVEL COMICS AVENGERS NOW: CAPTAIN AMERICA ARTFX+ STATUE KOT
8 MARVEL SELECT: ZOMBIE MAGNETO ACTION FIGURE DST
9 DANGER ROOM SESSIONS: JUGGERNAUT FINE ART STATUE KOT
10 BATMAN: ARKHAM ORIGINS PLAY ARTS KAI: BATMAN FIGURE SQU

TOP 10 GAMES

RANK DESCRIPTION VENDOR
1 RISK LEGACY HAS
2 MARVEL HEROCLIX: GUARDIANS OF THE GALAXY COMIC BOOSTER BRICK NEC
3 MONOPOLY: THE WALKING DEAD SURVIVAL EDITION USA
4 ADVENTURE TIME: CARD WARS PACK 3: PRINCESS BUBBLEGUM VS THE LUMPY SPACE PRINCESS CRY
5 MARVEL DICE MASTERS: AVENGERS VS. THE X-MEN NEC
6 RISK: THE WALKING DEAD SURVIVAL EDITION USA
7 THE WALKING DEAD TV BOARD GAME CRY
8 MY LITTLE PONY LIFE USA
9 DC HEROCLIX: WAR OF LIGHT BOOSTER BRICK WAVE 2 NEC
10 YU-GI-OH! TCG 2014 MEGA-TIN KON

 

d1

Dollar Market Share – September 2014

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Unit Market Share – September 2014


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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