Diamond Changes Rules For Comic Store Midnight Releases

On Tuesday night, for the launch of Absolute Carnage #1, a number of comic book retailers opened at midnight to sell copies. But what else said retailers were allowed to sell at that time has been considered problematic.

In previous events, sometimes the publisher says that any and all of their Wednesday street date comics can be up for grabs on Tuesday midnight, sometimes rival publishers have issued similar announcements, sometimes they forget, it often leaves participating retailers confused about which comics they can and cannot sell at midnight in such an event.

Diamond Comic Distributors Changes Rules For Comic Store Midnight Releases

This week, Diamond Comic Distributors which monitors and enforces street dates, made it simpler.

Retailers planning Premier Publisher sponsored midnight release parties have been told that Diamond, in concert with its publishers, will now allow all product carrying an in-store date of that week's event to go on sale at midnight. Telling them that this change should alleviate retailer confusion on what products may be put out for sale and from having to seek approval from individual publishers for their product during each midnight release.

Diamond Comic Distributors Changes Rules For Comic Store Midnight Releases

The change went into effect starting with Absolute Carnage's #1 midnight release. Diamond VP-Retailer Services Chris Powell stated that "We've worked with our publishing partners to clarify the policy on midnight releases in a way we think is best for retailers, saving them the trouble of asking individual publishers about whether their product can put on sale for an upcoming midnight release event. Now, unless a publisher specifically asks for their product not to go on sale, retailers can put all product with that week's release date out for sale at their midnight release events."

Diamond Comic Distributors Changes Rules For Comic Store Midnight Releases

So there you go. A lot simpler going forward. Aside from the comic store staff who have to come back in for midnight sober…

About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.

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