Diamond Sent Out One Retailer's Exclusive Cover To All Comic Shops
Earlier this year, Bleeding Cool reported on a bunch of retailer-exclusive variant covers ending up in Walmart Marvel triple-packs. And wondered how that happened. We understand that during the changing of hands of exclusive Marvel Comics distributor from Diamond to Penguin Random House. Marvel Comics had printed up damage replacement copies in case there were issues with the exclusive covers, they were put into storage, and somehow got mixed up with stock allotted for Walmart packs.
This was a breach of contract, as exclusive deals are arranged with publishers for certain assigned covers to only be available to specific retailers. And it appears that something similar has happened again with Primordial #2 from Image Comics this week. The cover by Zu Orzu intended for Black Cape Comics of Waterville, Maine was printed, with the name of the store printed on the back of the comic, in both trade and virgin dress versions, 700 copies in total.
The printer mislabeled boxes of the exclusive cover, so that a) Black Cape Comics did not receive the comic in question and b) hundreds of comic stores across the USA, did. And no one st Diamond realised that a cover destined for just one store, was going to all the stores.
Some of those comic book stores are selling their copies, in full knowledge of what they are for around $50 each. Others still think it is their 1:25 tiered variant and are selling them for $20 each.
PRIMORDIAL #2 (OF 6)
(W) Jeff Lemire (A) Andrea Sorrentino (CA) Gabriel Hernandez Walta
The thrilling new series from JEFF LEMIRE and ANDREA SORRENTINO, the award-winning creative team behind GIDEON FALLS, continues! As Laika's mission strays far from the launch plan, the origins of her involvement are illuminated. Back on Earth, Dr. Pembrook attempts to uncover the truth in West Berlin.In Shops: Nov 03, 2021 SRP: $3.99
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