Doomsday Clock #12 Beat All-Comers in December 2019 Charts, as DC and Marvel Comics Grew Closer in Units But Further Apart in Dollar Marketshare

In November, Marvel saw their marketshare down with a 37.41% dollar share and a 42.68% unit share but still ahead of DC Comics as they dropped down to a 30.72% dollar share though up a bit to a 32.41%% unit share,

In December, Marvel had a slight uptick in dollar share with 37.89% and a massive jump in unit sales to 45.60%. While DC Comics also jumped to 33.55% dollar share with a slight drop down to 31.35% unit share.

Image Comics suffered this squeeze, dropping down from 7.90% dollar share and a 7.87% unit share to 5.91% and 5.93%. This is half of what they used to get.

Both four-week months, December 2019 beat December 2018 in comic book sales by a considerable amount, helping to round out 2019 beating 2018 in terms of dollars spent, 2.54%, even if the actual unites sold dropped by -1.44%. Fewer items sold but for much money.

Doomsday Clock #12 topped the charts in both dollars and units sold, with Incoming #1 coming second on dollars, as it was a $10 book. but further back at #8 in actual copies.

IDW Publishing's Teenage Mutant Ninja Turtles #100 was the publisher's top book at #17; Mighty Morphin Power Rangers/Teenage Mutant Ninja Turtles #1 from BOOM! Studios ranked #29; Todd McFarlane and Jason Shawn Alexander's Spawn #303 was Image Comics' top book at #45; and Dynamite Entertainment's Vampirella #6 ranked #61 for the month.

Marvel Comics' House of X/Powers of X, a hardcover collection of the two mini-series by Jonathan Hickman, Pepe Larraz, and R.B. Silva that heralded a revitalization of Marvel's mutant franchise, was the best-selling graphic novel of December and one of the publisher's four titles among the top ten. DC's Batman Volume 11: The Fall and the Fallen by Tom King and Mikel Janin led DC's slate of three titles in top ten at #2.  Jeff Lemire, Dean Ormston, and Rich Tommasco's Black Hammer Volume 4: Age of Doom Part 2 from Dark Horse Comics ranked #5, and Garth Ennis and Darick Robertson's The Boys Omnibus Volume 6 from Dynamite Entertainment ranked #6.

Zenescope Entertainment's Grimm Fairy Tales Adult Coloring Book Volume 1 was December's best-selling book.

Depicting a scene from Marvel Comic's 1991 series The Infinity Gauntlet, Funko's POP! Marvel Heroes: Thanos "Snap" 6-Inch Deluxe Vinyl Figure, a PREVIEWS exclusive, was December's best-selling toy. Also in the top ten from Funko, the PREVIEWS exclusive POP! Dragonball Z: Super Saiyan 2 Vegeta Vinyl Figure ranked #2. Diamond Select Toys had a strong month with six products in the top ten, led by the Marvel Select: Avengers Endgame: Hero Suit Hulk Action Figure at #3.

Green Ronin Publishing's Critical Role: Tal'Dorei Campaign Setting, a perennial seller, returned to the top of the sales charts as December's best-selling game product. Paizo Publishing had eight products in the top ten, and S7 Game's My Hero Academia: The Card Game also returned to the charts at #3 for the month.

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS37.89%
DC33.55%
IMAGE COMICS5.91%
IDW PUBLISHING4.34%
BOOM! STUDIOS4.03%
DARK HORSE COMICS2.67%
DYNAMITE ENTERTAINMENT2.56%
VIZ MEDIA1.00%
TITAN COMICS0.57%
RANDOM HOUSE0.48%
OTHER NON-TOP 107.00%
UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS45.60%
DC31.35%
IMAGE COMICS5.93%
BOOM! STUDIOS3.66%
IDW PUBLISHING3.51%
DYNAMITE ENTERTAINMENT2.51%
DARK HORSE COMICS1.87%
TITAN COMICS0.51%
ARCHIE COMICS0.47%
ABLAZE0.44%
OTHER NON-TOP 104.14%

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
DECEMBER 2019 VS. NOVEMBER 2019
COMICS0.18%-1.28%
GRAPHIC NOVELS-11.06%-18.03%
TOTAL COMICS/GN-3.00%-2.48%
TOYS13.47%16.61%
DECEMBER 2019 VS. DECEMBER 2018
COMICS7.08%5.36%
GRAPHIC NOVELS15.77%2.87%
TOTAL COMICS/GN9.20%5.21%
TOYS166.96%191.68%
YEAR 2019 VS. YEAR 2018
COMICS4.33%-0.92%
GRAPHIC NOVELS-2.01%-7.95%
TOTAL COMICS/GN2.54%-1.44%
TOYS25.96%28.65%

NEW TITLES SHIPPED

PUBLISHERCOMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS103320135
DC COMICS86321119
IMAGE COMICS367043
IDW PUBLISHING2813041
BOOM! STUDIOS2314037
DARK HORSE COMICS229031
DYNAMITE144018
KODANSHA COMICS013013
TITAN COMICS82212
ARCHIE COMIC PUBLICATIONS9009
OTHER NON-TOP 108010911200
TOTAL40923514658

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1DOOMSDAY CLOCK #12$5.99OCT190523-MDC
2X-MEN #3$3.99OCT190903-MMAR
3BATMAN: LAST KNIGHT ON EARTH #3 (MR)$5.99SEP190478-MDC
4DARK KNIGHT RETURNS: THE GOLDEN CHILD #1$5.99OCT190471-MDC
5VENOM #21$3.99OCT191001-MMAR
6HARLEY QUINN: VILLAIN OF THE YEAR #1$4.99OCT190466-MDC
7SYMBIOTE SPIDER-MAN: ALIEN REALITY #1$4.99OCT190971-MMAR
8INCOMING #1$9.99OCT190860-MMAR
9AMAZING SPIDER-MAN #35$3.99OCT190926-MMAR
10SUPERMAN #18$3.99OCT190580-MDC

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1DOOMSDAY CLOCK #12$5.99OCT190523-MDC
2INCOMING #1$9.99OCT190860-MMAR
3BATMAN: LAST KNIGHT ON EARTH #3 (MR)$5.99SEP190478-MDC
4DARK KNIGHT RETURNS: THE GOLDEN CHILD #1$5.99OCT190471-MDC
5HARLEY QUINN: VILLAIN OF THE YEAR #1$4.99OCT190466-MDC
6TEENAGE MUTANT NINJA TURTLES #100$7.99SEP190620-MIDW
7HARLEEN #3 (MR)$7.99SEP190494-MDC
8X-MEN #3$3.99OCT190903-MMAR
9SYMBIOTE SPIDER-MAN: ALIEN REALITY #1$4.99OCT190971-MMAR
10VENOM #21$3.99OCT191001-MMAR

TOP 10 GRAPHIC NOVELS BY UNITS SHIPPED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1HOUSE OF X/POWERS OF X HC$60.00SEP190963-MMAR
2BATMAN TP VOL 11 THE FALL AND THE FALLEN$17.99SEP190554DC
3WATCHMEN TP$24.99JUN190614-MDC
4SILVER SURFER BLACK TP TREASURY EDITION$29.99SEP190990MAR
5BLACK HAMMER TP VOL 04 AGE OF DOOM PART II$19.99MAY190209DAR
6BOYS OMNIBUS TP VOL 06 (MR)$29.99OCT191313-MDE
7GREEN LANTERN TP VOL 01 INTERGALACTIC LAWMAN$17.99SEP190568DC
8DAREDEVIL BY CHIP ZDARSKY TP VOL 02 NO DEVILS ONLY GOD$15.99SEP190982MAR
9MY HEROES HAVE ALWAYS BEEN JUNKIES TP (MR)$12.99AUG190092IMA
10STAR WARS DOCTOR APHRA TP VOL 06 UNSPEAKABLE REBEL SUPERWEAP$15.99SEP190997MAR

TOP 10 GRAPHIC NOVELS BY DOLLARS INVOICED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1HOUSE OF X/POWERS OF X HC$60.00SEP190963-MMAR
2ANNIHILATION OMNIBUS HC$125.00JUL191087MAR
3Y THE LAST MAN OMNIBUS HC (MR)$150.00APR190576DC
4INJUSTICE GODS AMONG US OMNIBUS HC VOL 01$125.00MAR190580DC
5ABSOLUTE DARK KNIGHT III THE MASTER RACE HC$125.00APR190525DC
6ANIMAL MAN BY JEFF LEMIRE OMNIBUS HC$99.99APR190524DC
7SILVER SURFER BLACK TP TREASURY EDITION$29.99SEP190990MAR
8MMW FANTASTIC FOUR HC VOL 21$75.00JUN191034-MMAR
9WATCHMEN TP$24.99JUN190614-MDC
10BOYS OMNIBUS TP VOL 06 (MR)$29.99OCT191313-MDE

TOP 10 BOOKS BY UNITS SHIPPED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1GRIMM FAIRY TALES ADULT COLORING BOOK VOL 01$12.99OCT151871ZEN
2OVERSTREET COMIC BK PG SC VOL 49$29.95APR191757-MGEM
3BLOODBORNE OFFICIAL ARTWORKS SC$44.99MAR172148UDO
4DARK SOULS III DESIGN WORKS HC$49.99JUN182173UDO
5MEGA MAN ZERO HC OFFICIAL COMPLETE WORKS$44.99APR192142UDO
6ART OF ATARI HC$39.99JUL161467DYN
7KONOSUBA LIGHT NOVEL SC VOL 10$14.00OCT192327YEN
8OKAMI OFFICIAL COMPLETE WORKS SC$39.99MAY073783UDO
9DOCTOR WHO TARDIS TYPE FORTY INSTRUCTION MANUAL HC$19.99MAY188247PEN
10GEARS OF WAR RETROSPECTIVE HC$49.99MAY192131UDO

TOP 10 TOYS BY DOLLARS INVOICED

RANKDESCRIPTIONITEM CODEVENDOR
1POP MARVEL HEROES THANOS SNAP 6IN PX DELUXE VINYL FIGUREMAY198251FUN
2POP ANIMATION DBZ SUPER SAIYAN 2 VEGETA PX VIN FIGJAN199073FUN
3MARVEL SELECT AVENGERS ENDGAME HERO SUIT HULK AFJUL192664DST
4MARVEL MILESTONES AVENGERS 4 ARMORED THANOS STATUEOCT188304DST
5MARVEL SELECT AVENGERS 4 IRON MAN MK85 AFSEP192494DST
6MARVEL GALLERY AVENGERS ENDGAME CAPTAIN AMERICA PVC FIGJUL192669DST
7GX-88 ARMORED FLEET DAIRUGGER XV SOUL OF CHOGOKIN (NET)MAY198128BLU
8YU GI OH YAMI YUGI NENDOROID AFDEC188202GOO
9IT CHAPTER 2 GALLERY PENNYWISE PVC FIGUREJUN192381DST
10MARVEL PREMIER GREEN GOBLIN COMIC STATUEMAR192445DST

TOP 10 GAMES BY DOLLARS INVOICED

RANKDESCRIPTIONITEM CODEVENDOR
1CRITICAL ROLE: TAL'DOREI CAMPAIGN SETTING HCJUN173357GRE
2PATHFINDER CORE RULEBOOK SPECIAL EDITON HC (P2)MAY193228PAI
3MY HERO ACADEMIA: THE CARD GAMEJUL183082S7
4PATHFINDER ACG CORE SETMAR198499PAI
5PATHFINDER LOST OMENS WORLD GUIDE HC (P2)MAY193231PAI
6STARFINDER RPG ALIEN ARCHIVE 3 HCJUN193098PAI
7CREATURE CODEX HCJUL183073PAI
8STARFINDER RPG CORE RULEBOOK HCJUN173371PAI
9STARFINDER RPG CHARACTER OPERATIONS MANUAL HCSEP193078PAI
10PATHFINDER LOST OMENS CHARACTER GUIDE HC (P2)AUG193363PAI

 

Dollar Market Share – December 2019
Unit Market Share – December 2019

About Rich Johnston

Head writer and founder of Bleeding Cool. The longest-serving digital news reporter in the world. Living in London, father of two. Political cartoonist.

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