Bleeding Cool has reported extensively on the very real civil war that is ripping its way through Marvel, as a result of Marvel Studio head Kevin Feige successfully moving the film studio side away from Marvel CEO Isaac Perlmutter, creating an East Coast/West Coast divide like never before, with the TV side caught in the middle.
Bleeding Cool has previously reported on how personally Isaac Perlmutter can take negotiations that go badly, such as with Fox Studios, with Marvel cancelling the Fantastic Four comic, reducing the prominence of the X-Men comics and stopping the licensing of both.
I have recently had this move clarified, to explain that this decision at the publisher was also intended to pressure Fox into making the logical move to give up the Fantastic Four franchise and return it to Kevin Feige's team.
Of course, the incentive to do that has suddenly dissipated somewhat.
Of late, the comic books have aligned themselves to the way the characters are presented on the screen, big and small. The comic book Hawkeye has the movie costume, the comic book Mockingbird now has the ex-husband she has in the TV series, Quake is now an Inhuman called Skye, and yes, there are Inhumans everywhere. We also have new Black Panther and Doctor Strange comics coming, and Captain Marvel has not been cancelled despite relatively low sales. And Avengers are the highly promoted comic book team, and not the previously far more popular X-Men. Even Iron Man is getting two books.
But will that change? If the divide between the two Marvels is that real, very possibly. The TV side is still meant to be aligned to the comics division, but its links to the films may cause real tension – they certainly have in the past.
But could we see a push for Agents Of SHIELD, Daredevil, Jessica Jones, Luke Cage etc related comics at the expense of Iron Man, Thor, Captain America, The Avengers, Black Panther, Doctor Strange and Captain Marvel? What of the Inhumans, caught between the two?
And, yes, might this be a chance for Marvel to bring back the Fantastic Four comic and increase the prominence of the X-Men comic again? As well as restart the licensing deals? Because when it comes to Fox, maybe the enemy of my enemy is my friend?
Could be. Which side are you on?