I've just arrived at the Image Expo in San Francisco, doors have opened a little late at 9.15am.
I barely got here due to the BART strike, and the occupy movement holding my bus for 20 mins in traffic.
Turn out is good, a nice mix of retailers, media and public.
We've all grabbed our variants and are currently waiting in line for the key note speech from Eric Stephenson and the promise of a T-shirt after.
So what books are people picking up? I hear they are on eBay already….