Just Before Free Comic Book Day – Best Of The Mighty Marvel Backlist
On the 26th of April, comic stores will try and turn new visitors into returning customers with the Best Of The Mighty Marvel Backlist.
On the 26th of April, a week-and-change before Free Comic Book Day, comic book stores will be given the chance to try and turn some of the new visitors that Free Comic Book Day attracts, into returning customers with the Best Of The Mighty Marvel Backlist, a short comic book style presentation of easy-to-get-into collections of Marvel comic books, designed for the new-to-Marvel reader in mind.
The cover by Nick Bradshaw may indicate the kinds of comic books that Marvel is interested in promoting in 2023. Featuring a bevy of Marvel superheroes and villains, assembled round a copy of The King in Black, as if it were a Necronomicon or other form of grimoire like the Darkhold, we have Hulk, Moon Knight, Daredevil, The Thing, The Beast, Captain Marvel, Howard The Duck, Venom, Dagger, both Spider-Mans, Wolverine, Black Panther, Storm, Silver Surfer, and more. This reflects current and recent TV shows and movies, but also may suggest the shape of things to come? These are the characters that Marvel comcis hope newcomers may become familiar with,
Marvel comics will be sending out stacks of The Best Of The Mighty Marvel Backlist ijn bundles of 25 for free, at least one per store, but more depending on how many copies of Marvel Comics retailers already order, and they will be available in time for Free Comic Book Day. More bundles can also be purchased by stores for $5 each from Penguin Random House or $6 from Diamond Comic Distributors. Because, yes, that's a thing now too.
BEST OF THE MIGHTY MARVEL BACKLIST [BUNDLES OF 25]
FOC Date: 3/20/23
On Sale: 4/26/23
Free Comic Book Day (FCBD) is an annual promotional effort by the North American comic book industry to attract new readers to independent comic book stores. It usually takes place on the first Saturday of May. Find your local participating store here.