Marvel Comics Lose Marketshare in July 2019 But House/Powers of X, Amazing Spider-Man and Walking Dead Outsell DC Titles

Sales for 2019 to date are now creeping above 2018 so far in terms of dollars at least, with an uptick in 0.68% on 2018 at this point, although actual sales of individual comics have fallen by almost 5% so far. Which means higher-priced comics selling more – and what could illustrate that better than Marvel's House Of X, Powers Of X and Amazing Spider-Man #25 at $5.99, $5.99 and $7.99 topping the charts, with Walking Dead's final issue at $3.99 following up and then three Batman books at $5.99, $4.99 and $4.99? Oh yes and Immortal Hulk outsells Batman yet again.

In June, with DC's Year of The Villain one-shot out of the way, Marvel Comics gained a 43.38% dollar share and a 48.93% unit share, as DC Comics took a drop to 26.71% dollar share and 26.44% unit share.

DC has regained a little ground in July as Marvel Comics has a 41.38% dollar share and a 45.49% unit share. And DC with 26.79% dollar share and a 27.63% unit share. But the majority of that lost Marvel marketshare went elsewhere as Image Comics was third with a jump from June's 7.58% in dollar share and 8.01% unit share to an 8.43% share in dollars and a 8.64% share in units. They will miss that Walking Dead. IDW was fourth for the month, followed by Dark Horse Comics, Dynamite Entertainment, and Boom Studios. But for the first time I can recall IDW, published more titles than Image Comics. And DC Comics narrowed the gap with Marvel in the number of titles published too. The Percentage-Per-Capita chart to follow may reveal much.

Among the premier publishers, Dynamite Entertainment's Vampirella #1 from Christopher Preist and Ergun Gunduz was their top book in July at #11; Dark Horse Comics' Black Hammer/Justice League #1, a crossover with DC by Jeff Lemire and Michael Walsh, ranked #64; IDW Publishing's Teenage Mutant Ninja Turtles #96 was their top book at #99; and BOOM! Studios' Buffy the Vampire Slayer #6 ranked #108.

Brian Azzarello and Lee Bermejo's The Joker from DC's Black Label imprint was July's best-selling graphic novel. Also in the top ten for DC, Michael Northrop and Gustavo Duarte's Dear Justice League ranked #6. Image Comics had three titles in the top ten, led by Ed Brubaker and Sean Phillips' Bad Weekend at #2. IDW Publishing's They Called Us Enemy, an autobiographical graphic novel from Star Trek actor George Takei about Japanese internment camps during World War II, ranked #4. Marvel Comics also had three titles in the top ten, with Jason Aaron and Mahmud Asrar's Conan the Barbarian Volume 1: The Life and Death of Conan Book One leading the way at #7.

The softcover edition of Gemstone Publishing's Overstreet Comic Book Price Guide Volume 49, the newest edition of the comic industry's definitive price guide, was July's best-selling book. The hardcover edition ranked #3, and the Big! Big! spiralbound edition ranked #9. Dynamite Entertainment also placed in the top ten with The Art of Tekken: A Complete Visual History, an art book about Namco's long-running video game franchise, ranking #4.

Diamond Select Toys' Marvel Gallery: X-Force Taco Truck Deadpool Statue, a San Diego Comic-Con 2019 exclusive, was July's best-selling toy product, and one of the three SDCC exclusives from Diamond Select Toys among the top ten. Beast Kingdom's Marvel Comics EAA-077: Spider-Gwen Figure, a PREVIEWS Exclusive, ranked #2 for the month. Funko also had three PREVIEWS Exclusive products among the top ten, led by the POP! Marvel: Nova Prime Vinyl Figure at #4. DC Collectibles also charted; the DC/Teenage Mutant Ninja Turtles: Michelangelo as Batman Figure, an SDCC exclusive, ranked #9.

Paizo Publishing's Pathfinder Core Rulebook 2nd Edition, a revision of the rules for the popular role-playing game, was July's best-selling game product and one of Paizo's eight products among the top ten, including five additional products as part of the Pathfinder 2nd Edition launch.

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 41.38%
DC COMICS 26.79%
IMAGE COMICS 8.43%
IDW PUBLISHING 4.22%
DARK HORSE COMICS 3.10%
DYNAMITE ENTERTAINMENT 2.31%
BOOM! STUDIOS 2.05%
VIZ MEDIA 1.51%
TITAN COMICS 0.74%
ARCHIE COMIC PUBLICATIONS 0.68%
OTHER NON-TOP 10 8.80%
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 45.49%
DC COMICS 27.63%
IMAGE COMICS 8.64%
IDW PUBLISHING 3.99%
DARK HORSE COMICS 2.42%
DYNAMITE ENTERTAINMENT 2.19%
BOOM! STUDIOS 1.86%
ARCHIE COMIC PUBLICATIONS 0.75%
TITAN COMICS 0.68%
VIZ MEDIA 0.58%
OTHER NON-TOP 10 5.77%

COMPARATIVE SALES STATISTICS

DOLLARS UNITS
JULY 2019 VS. JUNE 2019
COMICS 15.75% 12.25%
GRAPHIC NOVELS 5.58% 4.42%
TOTAL COMICS/GN 12.93% 11.72%
TOYS 48.78% 61.20%
JULY 2019 VS. JULY 2018
COMICS 4.99% -0.73%
GRAPHIC NOVELS 12.83% 0.08%
TOTAL COMICS/GN 6.91% -0.68%
TOYS 72.30% 84.85%
YEAR TO DATE 2019 VS. YEAR TO DATE 2018
COMICS 0.97% -4.36%
GRAPHIC NOVELS -0.25% -6.20%
TOTAL COMICS/GN 0.63% -4.50%
TOYS 32.17% 35.90%

NEW TITLES SHIPPED

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS 105 45 0 150
DC 86 24 0 110
IDW PUBLISHING 45 20 0 65
IMAGE COMICS 50 10 0 60
DARK HORSE COMICS 18 20 0 38
BOOM! STUDIOS 15 16 0 31
VIZ MEDIA LLC 0 23 0 23
DYNAMITE ENTERTAINMENT 16 5 0 21
ARCHIE COMICS 13 3 0 16
ONI PRESS 4 5 0 9
OTHER NON-TOP 10 143 150 23 316
TOTAL 495 321 23 839

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE VENDOR
1 HOUSE OF X #1 $5.99 MAR
2 POWERS OF X #1 $5.99 MAR
3 AMAZING SPIDER-MAN #25 $7.99 MAR
4 THE WALKING DEAD #193 (MR) [*] $3.99 IMA
5 BATMAN: LAST KNIGHT ON EARTH #2 $5.99 DC
6 BATMAN: CURSE OF THE WHITE KNIGHT #1 $4.99 DC
7 THE BATMAN WHO LAUGHS #7 $4.99 DC
8 BLACK CAT #2 $3.99 MAR
9 IMMORTAL HULK #20 $3.99 MAR
10 BATMAN #74 $3.99 DC

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE VENDOR
1 HOUSE OF X #1 $5.99 MAR
2 POWERS OF X #1 $5.99 MAR
3 AMAZING SPIDER-MAN #25 $7.99 MAR
4 BATMAN: LAST KNIGHT ON EARTH #2 $5.99 DC
5 THE WALKING DEAD #193 (MR) [*] $3.99 IMA
6 BATMAN: CURSE OF THE WHITE KNIGHT #1 $4.99 DC
7 THE BATMAN WHO LAUGHS #7 $4.99 DC
8 BLACK CAT #2 $3.99 MAR
9 IMMORTAL HULK #20 $3.99 MAR
10 VAMPIRELLA #1 [*] $3.99 DE

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE VENDOR
1 THE JOKER TP $14.99 DC
2 BAD WEEKEND HC (MR) $16.99 IMA
3 DEADLY CLASS VOL. 8: NEVER GO BACK TP (MR) $16.99 IMA
4 THEY CALLED US ENEMY TP $19.99 IDW
5 ADVENTURE ZONE VOL. 2: MURDER ON ROCKPORT LIMITED GN $19.99 FIR
6 DEAR JUSTICE LEAGUE TP $9.99 DC
7 CONAN THE BARBARIAN VOL. 1: THE LIFE AND DEATH OF CONAN BOOK ONE TP $19.99 MAR
8 MILES MORALES VOL. 1: STRAIGHT OUT OF BROOKLYN TP $17.99 MAR
9 DIE DIE DIE VOL. 1 TP (MR) $19.99 IMA
10 DAREDEVIL BY CHIP ZDARSKY VOL. 1: KNOW FEAR TP $15.99 MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE VENDOR
1 CONAN THE BARBARIAN: ORIGINAL MARVEL YEARS OMNIBUS VOL. 2 HC $125.00 MAR
2 THE JOKER TP $14.99 DC
3 MONSTRESS VOLUME 1 HC (MR) $49.99 IMA
4 BAD WEEKEND HC (MR) $16.99 IMA
5 DC UNIVERSE: BRONZE AGE OMNIBUS BY JACK KIRBY HC $150.00 DC
6 ADVENTURE ZONE VOL. 2: MURDER ON ROCKPORT LIMITED GN $19.99 FIR
7 THEY CALLED US ENEMY TP $19.99 IDW
8 SUPERMAN: THE GOLDEN AGE OMNIBUS VOL. 6 HC $125.00 DC
9 MARVEL MASTERWORKS: CAPTAIN AMERICA VOL. 11 HC $75.00 MAR
10 THANOS BY DONNY CATES HC $34.99 MAR

TOP 10 BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE VENDOR
1 OVERSTREET COMIC BOOK PRICE GUIDE VOL. 49 SC $29.95 GEM
2 GEARS OF WAR RETROSPECTIVE HC $49.99 UDO
3 OVERSTREET COMIC BOOK PRICE GUIDE VOL. 49 HC $35.00 GEM
4 THE ART OF TEKKEN: A COMPLETE VISUAL HISTORY HC $39.99 DE
5 I AM SHE-RA LITTLE GOLDEN BOOK $4.99 RAN
6 I AM HE-MAN LITTLE GOLDEN BOOK $4.99 RAN
7 DARK SOULS DESIGN WORKS VOL. 1 HC $39.99 UDO
8 ART OF DARKSIDERS III $49.99 UDO
9 BIG BIG OVERSTREET COMIC BOOK PRICE GUIDE VOL. 49 $49.50 GEM
10 AVENGERS: BATTLE ON THE MOON LITTLE GOLDEN BOOK $4.99 RAN

TOP 10 TOYS BY DOLLARS INVOICED

RANK DESCRIPTION VENDOR
1 MARVEL GALLERY: X-FORCE: TACO TRUCK DEADPOOL SDCC 2019 STATUE DST
2 MARVEL COMICS EAA-077: SPIDER-GWEN FIGURE BEA
3 DC GALLERY: SPEED FORCE FLASH SDCC 2019 PVC STATUE DST
4 POP! MARVEL: NOVA PRIME VINYL FIGURE FUN
5 MARVEL GALLERY: X-FORCE: X-23 SDCC 2019 PVC STATUE DST
6 POP! DC HEROES: RED DEATH VINYL FIGURE FUN
7 POP! RICK & MORTY: PICKLE RICK GLOW-IN-THE-DARK SDCC 2019 VINYL FIGURE FUN
8 FALLOUT: X-01 POWER ARMOR QUANTUM VARIANT 1/6-SCALE FIGURE THR
9 DC/TMNT: MICHELANGELO AS BATMAN SDCC 2019 FIGURE DC
10 MARVEL: VENOM ARTFX+ STATUE KOT

TOP 10 GAMES BY DOLLARS INVOICED

RANK DESCRIPTION VENDOR
1 PATHFINDER CORE RULEBOOK HC (P2) PAI
2 PATHFINDER BESTIARY HC (P2) PAI
3 PATHFINDER CORE RULEBOOK SPECIAL EDITION HC (P2) PAI
4 THE EXPANSE RPG HC GRE
5 PATHFINDER BESTIARY SPECIAL EDITION HC (P2) PAI
6 PATHFINDER GM SCREEN (P2) PAI
7 STARFINDER RPG: CORE RULEBOOK HC PAI
8 MAGIC THE GATHERING TCG: WAR OF THE SPARK BOOSTERS WZK
9 PATHFINDER CONDITION CARDS DECK (P2) PAI
10 TOME OF BEASTS HC PAI

 

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Dollar Market Share – July 2019
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Unit Market Share – July 2019

About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.