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Marvel Studios Trademarks "Hero Acts" For Upcoming Charity Drive

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Marvel has registered trademarks for "Marvel Studios: Hero Acts" for charitable services and charitable fundraising services.

While DC Comics/Warner Bros, under Diane Nelson has launched a number of in-house charitable drives, most prominently including fundraising for the Horn of Africa, Marvel Comics' public charitable face has been restricted to a line of variant covers linked to charities, for which Marvel pays a flat fee. More prominently, their CEO Isaac Perlmutter donated a million dollars to Donald Trump's veterans charity.

Hero Acts looks to be a specific in-house use of Marvel's characters and possibly actors, though the "Studios" aspect of the name probably means you won't expect X-Men, Deadpool of the Fantastic Four in that line-up.

 

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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