Will Marvel Go Up Against Ubisoft Over The Trademark For 'The Crew'?

The Crew is an online-only racing video game developed by Ivory Tower and Ubisoft Reflections and published by Ubisoft for Microsoft Windows, PlayStation 4 and Xbox One, with an Xbox 360 port developed by Asobo Studio. A sequel, The Crew 2, is scheduled to be released worldwide in early 2018.

Will Marvel Go Up Against Ubisoft Over The Trademark For 'The Crew'?

But before then, the company is registering a new trademark for The Crew — for comic books. Specifically:

"Printed matter, namely, books featuring works of fiction not relating to the sport of soccer; printed matter, namely, comics featuring works of fiction not relating to the sport of soccer."

So Ubisoft is definitely planning The Crew comics — and getting in there early with a trademark registration.

Will Marvel Go Up Against Ubisoft Over The Trademark For 'The Crew'?

Except…Marvel Comics got there first. The noughties series The Crew written by Christopher Priest

Will Marvel Go Up Against Ubisoft Over The Trademark For 'The Crew'?

…and then more recently revived as Black Panther and The Crew from Ta-Nehisi Coates and friends.

Could we see a challenge from Marvel Comics in the near future?

About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.

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