The Crew is an online-only racing video game developed by Ivory Tower and Ubisoft Reflections and published by Ubisoft for Microsoft Windows, PlayStation 4 and Xbox One, with an Xbox 360 port developed by Asobo Studio. A sequel, The Crew 2, is scheduled to be released worldwide in early 2018.
But before then, the company is registering a new trademark for The Crew — for comic books. Specifically:
"Printed matter, namely, books featuring works of fiction not relating to the sport of soccer; printed matter, namely, comics featuring works of fiction not relating to the sport of soccer."
So Ubisoft is definitely planning The Crew comics — and getting in there early with a trademark registration.
Except…Marvel Comics got there first. The noughties series The Crew written by Christopher Priest…
…and then more recently revived as Black Panther and The Crew from Ta-Nehisi Coates and friends.
Could we see a challenge from Marvel Comics in the near future?