One of the fastest-growing conventions in the country is the Phoenix Comicon. It's also been in the news for some negative things over the last year or so, including an armed gunman trying to make his way into the convention center. The incident brought up concerns about security at every venue. But today they have announced that, due to the complications involved with using the term "comicon" after the lawsuit between the San Diego Comic-Con and Salt Lake Comic Con, going forward it will be known as the Phoenix Comic Fest.
In recent months, the use of the word Comic-Con, and its many forms, has become litigious. We would prefer to focus on creating the best events and experiences for our attendees. Therefore, effective immediately, our event held annually in Phoenix in the spring will be rebranded as Phoenix Comic Fest. It will take the remainder of this week to transfer our website, social media sites, and other assets to the new name. In the meantime, we look forward to bringing you more guest announcements, more comic creators, more programming, and more excitement for 2018. In the coming weeks, look for announcements about our improved entry points and security, new partners, and more!
The company also does a winter show called the Phoenix Fan Fest, so the change makes sense. But the rebranding will take some time, as it will involve changing their website, social media, and eventually all the promotional material for the show.
It is very likely that this will not be the only convention doing a name change.