Did The DC Comics Relaunch Boost Marvel's Sales?

Did The DC Comics Relaunch Boost Marvel's Sales?

Every month ICV2 take Diamond's comparative sales figures and try to plug some actual numbers in, and extrapolate sales figures for the whole line.

They have just released their figures for the month of September, including the DC Relaunch, and there are a few points to make.

Now DC have stated that Batman and Action Comics both sold over 200,000 and that Aquaman, Batgirl, Batman And Robin, The Dark Knight, Detective Comics, The Flash, Green Lantern and Superman all sold over 100,000.

It's been observed that Diamond Comic Distributors have reduced reported figures by anything from 10 to 20%, as a number of the DC books were made returnable. but that doesn't apply to Batman, Action Comics, Green Lantern and Flash. This is how that chart may look if the books in question all sold out in the stores and Diamond under-reported by 20%.

The big missing factor her is the United Kingdom. Their orders, and anything that comes through Diamond UK, are not reported in these figures, often estimated to make up 10-20% of orders.

But you'll need a 20% Diamond uptick and a 20% UK uptick to push Aquaman over the 100,000 orders that DC reported. Which should also have lifted Green Lantern Corps into that plus-100,000 selling group – however DC haven't mentioned that.

But aside from DC, if these numbers, if not accurate, are consistently comparable from month to month, then something else has happened here. Fear Itself #5 has reported orders of around 91,000. Fear Itself #6 has 93,000. Amazing Spider-Man #669 was 57,000, but #670 is now 58,000. Avengers #16 was 60,000 but  #17 is now 61,500. FF #8 was 52,000, FF #9 is 53,000. Not only have the sales of competitors not collapsed as some predicted, but they seem to have prospered.

DC Comics clearly aimed much of their marketing at lapsed customers, getting them to come back to the comic store. Looks like they succeeded – and a rising tide lifted all ships…

TOP 300 COMICS — September 2011
RankIndexTitlePricePubEst.Qty
1100.00BATMAN #1$2.99DC188,420
296.99ACTION COMICS #1$3.99DC182,748
375.19GREEN LANTERN #1$2.99DC141,682
468.60FLASH #1$2.99DC129,260
562.83SUPERMAN #1 [*]$2.99DC118,376
654.87DETECTIVE COMICS #1 [*]$2.99DC103,392
752.22BATMAN THE DARK KNIGHT #1 [*]$2.99DC98,389
849.37FEAR ITSELF #6$3.99MAR93,032
946.30ULTIMATE COMICS SPIDER-MAN #1$3.99MAR87,237
1045.24BATMAN AND ROBIN #1 [*]$2.99DC85,242
1144.60GREEN LANTERN NEW GUARDIANS #1$2.99DC84,033
1243.25BATGIRL #1 [*]$2.99DC81,489
1340.45WONDER WOMAN #1$2.99DC76,214
1439.68GREEN LANTERN CORPS #1 [*]$2.99DC74,769
1539.10TEEN TITANS #1$2.99DC73,675
1638.36AQUAMAN #1 [*]$2.99DC72,272
1738.33BATWOMAN #1$2.99DC72,228
1838.18AMAZING SPIDER-MAN #669$3.99MAR71,944
1935.32RED LANTERNS #1 [*]$2.99DC66,546
2033.36JUSTICE LEAGUE DARK #1 [*]$2.99DC62,856
2133.29NIGHTWING #1 [*]$2.99DC62,717
2232.95ULTIMATE COMICS X-MEN #1$3.99MAR62,080
2332.64AVENGERS #17$3.99MAR61,492
2432.42JUSTICE LEAGUE INTERNATIONAL #1 [*]$2.99DC61,079
2530.96UNCANNY X-MEN #543$3.99MAR58,326
2630.76NEW AVENGERS #16$3.99MAR57,959
2730.57AMAZING SPIDER-MAN #670$3.99MAR57,599
2829.46GREEN ARROW #1 [*]$2.99DC55,512
2929.06SWAMP THING #1$2.99DC54,757
3028.88CAPTAIN AMERICA #3$3.99MAR54,413
3128.69SUPERGIRL #1 [*]$2.99DC54,052
3228.54UNCANNY X-FORCE #15$3.99MAR53,771
3328.48CATWOMAN #1 [*]$2.99DC53,670
3428.18FF #9$2.99MAR53,091
3527.90ULTIMATE COMICS SPIDER-MAN #2$3.99MAR52,569
3627.87X-MEN SCHISM #4$3.99MAR52,509
3727.34NEW AVENGERS #16.1$2.99MAR51,506
3827.07KICK-ASS 2 #4 (MR)$2.99MAR51,014
3926.80RED HOOD AND THE OUTLAWS #1 [*]$2.99DC50,501
4026.78BIRDS OF PREY #1 [*]$2.99DC50,466
4126.73SAVAGE HAWKMAN #1 [*]$2.99DC50,359
4226.56SUPERBOY #1 [*]$2.99DC50,047
4326.41NEW AVENGERS ANNUAL #1$4.99MAR49,770
4424.76JUSTICE LEAGUE #1$3.99DC46,650
4524.62STORMWATCH #1$2.99DC46,397
4624.62FURY OF FIRESTORM THE NUCLEAR MEN #1 [*]$2.99DC46,383
4724.07LEGION OF SUPER HEROES #1 [*]$2.99DC45,362
4824.01MIGHTY THOR #6$3.99MAR45,231
4923.87SUICIDE SQUAD #1 [*]$2.99DC44,981
5023.82SECRET AVENGERS #17$3.99MAR44,890
5122.93X-MEN #17$3.99MAR43,200
5222.79BTVS SEASON 9 FREEFALL #1$2.99DAR42,945
5322.68ULTIMATE COMICS ULTIMATES #2$3.99MAR42,728
5422.46DEATHSTROKE #1 [*]$2.99DC42,325
5522.33X-MEN #18$3.99MAR42,066
5622.15LEGION LOST #1 [*]$2.99DC41,726
5722.00ANIMAL MAN #1 [*]$2.99DC41,446
5821.96BATWING #1 [*]$2.99DC41,382
5921.92INVINCIBLE IRON MAN #508$3.99MAR41,295
6021.83DC UNIVERSE PRESENTS #1 [*]$2.99DC41,131
6121.39DAREDEVIL #4$2.99MAR40,311
6221.23BLUE BEETLE #1 [*]$2.99DC40,003
6321.07CAPTAIN ATOM #1 [*]$2.99DC39,699
6420.95DAREDEVIL #3$2.99MAR39,477
6520.86ALL STAR WESTERN #1 [*]$3.99DC39,313
6620.85X-MEN LEGACY #255$2.99MAR39,284
6720.53X-MEN LEGACY #256$2.99MAR38,680
6820.20HAWK AND DOVE #1 [*]$2.99DC38,065
6920.14WOLVERINE #15$3.99MAR37,951
7020.06WOLVERINE #16$3.99MAR37,796
7119.94RESURRECTION MAN #1 [*]$2.99DC37,566
7219.87DEMON KNIGHTS #1 [*]$2.99DC37,442
7319.85FRANKENSTEIN AGENT OF SHADE #1 [*]$2.99DC37,396
7419.80MISTER TERRIFIC #1 [*]$2.99DC37,305
7519.69GRIFTER #1 [*]$2.99DC37,100
7619.25VOODOO #1 [*]$2.99DC36,271
7719.11BLACKHAWKS #1 [*]$2.99DC36,013
7818.95I VAMPIRE #1 [*]$2.99DC35,715
7918.10CAPTAIN AMERICA AND BUCKY #622$2.99MAR34,096
8018.05STATIC SHOCK #1 [*]$2.99DC34,004
8117.91MEN OF WAR #1 [*]$3.99DC33,739
8217.82OMAC #1 [*]$2.99DC33,581
8317.58VENOM #7 SPI$2.99MAR33,130
8417.35ASTONISHING X-MEN #42$3.99MAR32,700
8517.23FEAR ITSELF UNCANNY X-FORCE #3$2.99MAR32,459
8616.05AVENGERS CHILDRENS CRUSADE #7$3.99MAR30,247
8715.75JOURNEY INTO MYSTERY #627$2.99MAR29,678
8815.37BRILLIANT #1 (MR)$3.95MAR28,951
8915.31JOURNEY INTO MYSTERY #628$2.99MAR28,843
9015.08MOON KNIGHT #5$3.99MAR28,423
9114.22PUNISHER #3$2.99MAR26,802
9214.14DEADPOOL #43$2.99MAR26,643
9314.11HULK #40$2.99MAR26,591
9413.84HULK #41$2.99MAR26,084
9513.62NEW MUTANTS #31$2.99MAR25,672
9613.56ULTIMATE COMICS HAWKEYE #2$3.99MAR25,551
9712.84THUNDERBOLTS #163$2.99MAR24,199
9812.70AVENGERS ACADEMY #19$2.99MAR23,928
9912.59X-23 #14$2.99MAR23,727
10012.48X-FACTOR #225$2.99MAR23,507
10112.34ALPHA FLIGHT #4$2.99MAR23,242
10212.32X-FACTOR #224.1$2.99MAR23,220
10312.21FEAR ITSELF WOLVERINE #3$2.99MAR22,997
10411.99THUNDERBOLTS #163.1$2.99MAR22,596
10511.81ANNIHILATORS EARTHFALL #1$3.99MAR22,259
10611.77GHOST RIDER #3$2.99MAR22,180
10711.09GAME OF THRONES #1$3.99DYN20,888
10811.08SPIDER-ISLAND AVENGERS #1 SPI$2.99MAR20,884
10910.87ANGEL & FAITH #2$2.99DAR20,473
11010.86DAKEN DARK WOLVERINE #14$2.99MAR20,460
11110.74GENERATION HOPE #11 SCHISM$2.99MAR20,243
11210.28FEAR ITSELF HULK VS DRACULA #1$2.99MAR19,373
11310.26TEENAGE MUTANT NINJA TURTLES ONGOING #2$3.99IDW19,333
11410.18JOHN CARTER A PRINCESS OF MARS #1$2.99MAR19,173
1159.98BLACK PANTHER MAN WITHOUT FEAR #523$2.99MAR18,798
1169.97WOLVERINE BEST THERE IS #10$3.99MAR18,781
1179.62FEAR ITSELF HOME FRONT #6$3.99MAR18,123
1189.59FABLES #109 (MR)$2.99DC18,072
1199.38FEAR ITSELF HULK VS DRACULA #2$2.99MAR17,681
1209.37BOYS #58 (MR)$3.99DYN17,660
1219.31HEROES FOR HIRE #11$2.99MAR17,550
1229.31PUNISHERMAX #17 (MR)$3.99MAR17,540
1239.04SPIDER-ISLAND SPIDER-WOMAN #1 SPI$2.99MAR17,030
1248.92WOLVERINE DEBT OF DEATH #1$3.99MAR16,814
1258.87GHOSTBUSTERS ONGOING #1$3.99IDW16,716
1268.81BLACK PANTHER MOST DANGEROUS MAN ALIVE #523.1$2.99MAR16,592
1278.56SPIDER-ISLAND CLOAK AND DAGGER #2 SPI$2.99MAR16,129
1288.51FEAR ITSELF DEEP #4$2.99MAR16,041
1298.46STAR TREK ONGOING #1$3.99IDW15,943
1308.38DARK TOWER GUNSLINGER BATTLE OF TULL #4$3.99MAR15,788
1318.33HEROES FOR HIRE #12$2.99MAR15,698
1328.28IRON MAN 2.0 #9$2.99MAR15,600
1338.26KIRBY GENESIS #3$3.99DYN15,568
1348.15FEAR ITSELF YOUTH IN REVOLT #5$2.99MAR15,347
1358.13SPIDER-ISLAND AMAZING SPIDER-GIRL #2 SPI$2.99MAR15,311
1368.13SPIDER-ISLAND I LOVE NEW YORK CITY #1 SPI$3.99MAR15,310
1378.11AMERICAN VAMPIRE #19 (MR)$2.99DC15,288
1388.04HERC #7 SPI$2.99MAR15,152
1397.89STAR WARS DARK TIMES OUT O/T WILDERNESS #2$2.99DAR14,870
1407.86HERC #8 SPI$2.99MAR14,813
1417.78RED SKULL #3$2.99MAR14,650
1427.75BOYS BUTCHER BAKER CANDLESTICKMAKER #3 (MR)$3.99DYN14,605
1437.74INFINITE #2$2.99IMA14,585
1447.70DEADPOOLMAX #12 (MR)$3.99MAR14,507
1457.63ULTIMATE COMICS FALLOUT #4 DOSM$3.99MAR14,372
1467.54AMERICAN VAMPIRE SURVIVAL OT FITTEST #4 (MR)$2.99DC14,204
1477.53FEAR ITSELF FEARSOME FOUR #4$2.99MAR14,195
1487.49STAR WARS OLD REPUBLIC #4 LOST SUNS$3.50DAR14,121
1497.44MARVEL UNIVERSE VS WOLVERINE #4$3.99MAR14,026
1507.29STAR WARS INVASION REVELATIONS #3$3.50DAR13,732
1517.28STAND NIGHT HAS COME #2$3.99MAR13,723
1527.27STAR WARS JEDI DARK SIDE #5$2.99DAR13,692
1537.20WARLORD OF MARS #9$3.99DYN13,565
1547.18SPAWN #211$2.99IMA13,526
1557.14SPIDER-ISLAND DEADLY HANDS OF KUNG FU #2 SPI$2.99MAR13,446
1567.13VENGEANCE #3$3.99MAR13,443
1576.94CRIMINAL LAST OF INNOCENT #4 (MR)$3.50MAR13,068
1586.92FEAR ITSELF MONKEY KING #1$2.99MAR13,035
1596.90WARLORD OF MARS #10$3.99DYN13,003
1606.85WARLORD OF MARS DEJAH THORIS #6$3.99DYN12,903
1616.78STAR WARS KNIGHT ERRANT DELUGE #2$3.50DAR12,767
1626.66GARTH ENNIS JENNIFER BLOOD #4 (MR)$3.99DYN12,557
1636.55KEVIN SMITH BIONIC MAN #2$3.99DYN12,343
1646.52TRUE BLOOD FRENCH QUARTER #1$3.99IDW12,277
1656.29ABE SAPIEN DEVIL DOES NOT JEST #1$3.50DAR11,846
1666.28RED WING #3$3.50IMA11,825
1676.17BPRD HELL ON EARTH RUSSIA #1$3.50DAR11,634
1686.17CONAN ROAD OF KINGS #8$3.50DAR11,621
1695.93WOLVERINE AND BLACK CAT CLAWS 2 #3$3.99MAR11,174
1705.93DANGER GIRL ARMY OF DARKNESS #3$3.99DYN11,169
1715.91GODZILLA KINGDOM OF MONSTERS #7$3.99IDW11,141
1725.78ULTIMATE COMICS ULTIMATES #1$3.99MAR10,892
1735.77DOLLHOUSE EPITAPHS #3$3.50DAR10,866
1745.65DOROTHY AND WIZARD IN OZ #1$3.99MAR10,648
1755.63TRUE BLOOD FRENCH QUARTER #2$3.99IDW10,605
1765.59MORNING GLORIES #12 (MR)$2.99IMA10,537
1775.58UNWRITTEN #29 (MR)$2.99DC10,511
1785.53CAPTAIN AMERICA CORPS #4$2.99MAR10,424
1795.51THOR HEAVEN AND EARTH #4$2.99MAR10,377
1805.50GI JOE VOL 2 ONGOING #5$3.99IDW10,371
1815.47HELLRAISER #5 (MR)$3.99BOO10,303
1825.37TRANSFORMERS ONGOING #26$3.99IDW10,118
1835.09HELLBLAZER #283$2.99DC9,597
1845.06GI JOE A REAL AMERICAN HERO #170$3.99IDW9,542
1855.06TRANSFORMERS ONGOING #25$3.99IDW9,533
1864.98COBRA ONGOING #4$3.99IDW9,391
1874.94IZOMBIE #17 (MR)$2.99DC9,316
1884.93SEVERED #2 (MR)$2.99IMA9,280
1894.92GREEN HORNET #18$3.99DYN9,279
1904.90SUPREME POWER #4 (MR)$3.99MAR9,237
1914.89ARTIFACTS #10$3.99IMA9,215
1924.85SNAKE EYES ONGOING (IDW) #5$3.99IDW9,141
1934.81COBRA ONGOING #5$3.99IDW9,068
1944.81GODZILLA GANGSTERS & GOLIATHS #4$3.99IDW9,061
1954.80MYSTERY MEN #5$2.99MAR9,046
1964.77BALTIMORE CURSE BELLS #2$3.50DAR8,988
1974.64MEGA MAN #5$2.99ARC8,741
1984.55IRREDEEMABLE #29$3.99BOO8,582
1994.49VAMPIRELLA SCARLET LEGION #4$3.99DYN8,466
2004.49WITCHBLADE #148$3.99IMA8,461
2014.48DUNGEONS AND DRAGONS #11$3.99IDW8,441
2024.47THE GUILD CLARA (ONE SHOT)$3.50DAR8,420
2034.44DARK HORSE PRESENTS #4$7.99DAR8,366
2044.42DUNGEONS & DRAGONS DRIZZT #2$3.99IDW8,328
2054.41SUPER DINOSAUR #4$2.99IMA8,303
2064.35RACHEL RISING #2$3.99ABS8,189
2074.34GRIMM FAIRY TALES #64$2.99ZEN8,183
2084.31LADY DEATH (ONGOING) #9 (MR)$3.99AVA8,127
2094.23HACK SLASH #7 (MR)$3.50IMA7,967
2104.21YOUNG JUSTICE #8$2.99DC7,930
2114.20ALL WINNERS SQUAD BAND OF HEROES #4$2.99MAR7,914
2124.19SWEET TOOTH #25 (MR)$2.99DC7,896
2134.11HACK SLASH #8 (MR)$3.50IMA7,737
2144.07SIMPSONS TREEHOUSE OF HORROR #17$4.99BON7,671
2154.06WITCH DOCTOR #3$2.99IMA7,659
2164.04TINY TITANS #44$2.99DC7,619
2174.02FATHOM VOL 4 #2$2.99ASP7,579
2184.00PIGS #1$2.99IMA7,546
2193.89DOCTOR WHO ONGOING VOL 2 #9$3.99IDW7,324
2203.89HALO FALL OF REACH COVENANT #3 (MR)$3.99MAR7,321
2213.77MYSTIC #2$2.99MAR7,105
2223.75CASANOVA AVARITIA #1 (MR)$4.99MAR7,059
2233.73SONIC UNIVERSE #32$2.99ARC7,027
2243.71ULTIMATE COMICS HAWKEYE #1$3.99MAR6,982
2253.69TAROT WITCH OF THE BLACK ROSE #70 (MR)$2.95BRO6,955
2263.66PLANET OF THE APES #6$3.99BOO6,890
2273.65QUEEN SONJA #20$3.99DYN6,883
2283.64SERGIO ARAGONES FUNNIES #3$3.50BON6,859
2293.64NORTHLANDERS #44 (MR)$2.99DC6,858
2303.62TUROK SON OF STONE #3$3.50DAR6,821
2313.61SIMPSONS COMICS #182$2.99BON6,808
2323.59FF 50 FANTASTIC YEARS #1$4.99MAR6,761
2333.59TERMINATOR ROBOCOP KILL HUMAN #2$3.99DYN6,755
2343.54INCORRUPTIBLE #22$3.99BOO6,669
2353.53ANITA BLAKE CIRCUS DAMNED SCOUNDREL #1 (MR)$3.99MAR6,650
2363.50GREEN HORNET YEAR ONE #12$3.99DYN6,588
2373.49BIG LIE #1$3.99IMA6,572
2383.48MAGDALENA #8 CVR A CHA$3.99IMA6,551
2393.47INFERNO GFT DREAM EATER ONE SHOT$2.99ZEN6,544
2403.40ALL NEW BATMAN THE BRAVE AND THE BOLD #11$2.99DC6,410
2413.39HOUSE OF MYSTERY #41 (MR)$2.99DC6,387
2423.37ELRIC THE BALANCE LOST #3$3.99BOO6,345
2433.36LADY DEATH ORIGINS ANNUAL #1 (MR)$4.99AVA6,331
2443.33SCALPED #52 (MR)$2.99DC6,270
2453.32GRIMM FAIRY TALES THE LIBRARY #1$2.99ZEN6,255
2463.32FUTURAMA COMICS #57$2.99BON6,252
2473.31DOCTOR SOLAR MAN OF ATOM #8$3.50DAR6,229
2483.14NEAR DEATH #1$2.99IMA5,922
2493.12LAST PHANTOM #9$3.99DYN5,878
2503.11DARKNESS #93$2.99IMA5,856
2513.04TERMINATOR ROBOCOP KILL HUMAN #3$3.99DYN5,735
2523.04KA-ZAR #4$2.99MAR5,731
2532.9650 GIRLS 50 #4$2.99IMA5,578
2542.94DMZ #69 (MR)$2.99DC5,544
2552.92EXECUTIVE ASSISTANT IRIS VOL 2 #3$3.50ASP5,502
2562.91BART SIMPSON COMICS #63$2.99BON5,475
2572.87FLY #4 (MR)$2.99ZEN5,416
2582.80KATO #12$3.99DYN5,283
2592.80ZORRO RIDES AGAIN #3$3.99DYN5,274
2602.77DARKWING DUCK #16$3.99BOO5,228
2612.68NIGHT O/T LIVING DEAD DEATH VALLEY #4 (MR)$3.99AVA5,046
2622.67INFESTATION OUTBREAK #3$3.99IDW5,036
2632.67SOULFIRE VOL 3 #4$3.50ASP5,029
2642.64KATO #13$3.99DYN4,981
2652.64OPTIC NERVE #12$5.95DRA4,974
2662.64FLASHPOINT #5$3.99DC4,972
2672.60TEEN WOLF BITE ME #1$3.99IMA4,901
2682.57ANNE RICE SERVANT OF THE BONES #2$3.99IDW4,850
2692.52USAGI YOJIMBO #140$3.50DAR4,743
2702.52SHERLOCK HOLMES YEAR ONE #6$3.99DYN4,742
2712.51CHARMED #13 (MR)$3.50ZEN4,722
2722.49SCOOBY DOO WHERE ARE YOU #13$2.99DC4,701
2732.48SPIDER-MAN #18$2.99MAR4,673
2742.46CHARMED #14 (MR)$3.50ZEN4,626
2752.39DUCKTALES #4$3.99BOO4,507
2762.36ATOMIC ROBO GHOST OF STATION X #1$3.50RED4,456
2772.31CRIMINAL MACABRE NO PEACE FOR DEAD MEN (ONE SHOT)$3.99DAR4,359
2782.27AVENGELYNE #3$2.99IMA4,269
2792.25GREEN HORNET STRIKES #9$3.99DYN4,243
2802.24ROBERT JORDAN WHEEL OF TIME EYE O/T WORLD #12$3.99DYN4,212
2812.18EXECUTIVE ASSISTANT ORCHID #3$3.50ASP4,107
2822.13X-MEN SCHISM #3$3.99MAR4,021
2832.11EXECUTIVE ASSISTANT LOTUS #3$3.50ASP3,973
2842.11ROBERT JORDAN WHEEL OF TIME EYE O/T WORLD #13$3.99DYN3,973
2852.10EXECUTIVE ASSISTANT VIOLET #3$3.50ASP3,955
2862.05JURASSIC PARK DANGEROUS GAMES #1$3.99IDW3,860
2872.04SEVERED #1 (MR)$2.99IMA3,838
2882.01BROKEN PIECES #1$3.50ASP3,783
2891.98GLADSTONES SCHOOL FOR WORLD CONQUERORS #5$2.99IMA3,729
2901.94FARSCAPE #23$3.99BOO3,664
2911.85STAN LEE SOLDIER ZERO #12$3.99BOO3,494
2921.84PILOT SEASON DECLASSIFIED 2011 ONE SHOT$1.00IMA3,462
2931.83ARCHIE #625$2.99ARC3,452
2941.82WALKING DEAD WEEKLY #37 (MR)$2.99IMA3,426
2951.81SAMURAIS BLOOD #4$2.99IMA3,412
2961.81SIXTH GUN #15$3.99ONI3,403
2971.80WALKING DEAD WEEKLY #38 (MR)$2.99IMA3,397
2981.79WALKING DEAD WEEKLY #36 (MR)$2.99IMA3,382
2991.78WALKING DEAD WEEKLY #39 (MR)$2.99IMA3,359
3001.77STAN LEE STARBORN #10$3.99BOO3,341

About Rich Johnston

Head writer and founder of Bleeding Cool. The longest-serving digital news reporter in the world. Living in London, father of two. Political cartoonist.

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