Archie #1 Enters The Top 10 For July 2015, As Marvel Maintains 15 Point Marketshare Lead On DC Comics, But Both Slip

Last month, Marvel Comics was June's top publisher with a 40.86% dollar share and a 43.16% unit share, maintaining their over-15 point lead on DC Comics who are on 25.06% dollar share and a 28.03% unit share.

This month that lead has been maintained but both publisher's marketshare has slipped with Marvel down to 38.43% and 41.59% share to DC Comics' 23.94% and 24.30% shares. In comparison, Image Comics have maintained their 10% share. It is IDW which outperforms this month, juumping from last month's 5.18% and 3.86% shares to 6.60% and 5.28% shares and Archie also makes a jump on the back of the Archie #1 relaunch with Mark Waid and Fiona Staples as a 1% share leaps to a 2.5% share. Valiant saw their unit share jump from under 1% to 1.5% but heavy discounting saw their retail share not chart. And Oni charted for both with over 1% shares where last month they were nowhere to be seen.

July was a five week month but it didn't outperform June's four week month as you might expect and it was down on July 2014. But the year to date still outperforms 2014 so far by over 11%, so overall sales seem in pretty good nick….

Secret Wars took the top spot, with four crossovers on top in the top ten, Star Wars took another three titles and Batman was DC's only entry, but the big surprise has to be Archie #1, the 7th highest ordered book that month. And the only time that I can recall that an Archie comic has entered the top ten.

Here are all the figures…

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS38.43%
DC COMICS23.94%
IMAGE COMICS9.48%
IDW PUBLISHING6.60%
DARK HORSE COMICS3.77%
ARCHIE COMIC PUBLICATIONS2.28%
BOOM ENTERTAINMENT1.85%
DYNAMIC FORCES1.83%
TITAN1.26%
ONI PRESS INC.1.24%
OTHER NON-TOP 109.32%
UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS41.59%
DC COMICS24.30%
IMAGE COMICS10.72%
IDW PUBLISHING5.28%
DARK HORSE COMICS3.36%
ARCHIE COMIC PUBLICATIONS2.62%
BOOM ENTERTAINMENT1.99%
DYNAMIC FORCES1.65%
VALIANT ENTERTAINMENT LLC1.52%
ONI PRESS INC.1.19%
OTHER NON-TOP 105.77%

NEW TITLES SHIPPED

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTAL SHIPPED
MARVEL COMICS75360111
DC ENTERTAINMENT75340109
IMAGE COMICS7419093
IDW PUBLISHING4529074
DARK HORSE COMICS3416050
BOOM ENTERTAINMENT323035
DYNAMITE ENTERTAINMENT214025
TITAN COMICS146424
ARCHIE COMIC PUBLICATIONS152017
ONI PRESS INC.83011
OTHER NON-TOP 1010315049302

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
JULY 2015 VS. JUNE 2015
COMICS8.35%3.46%
GRAPHIC NOVELS3.88%5.14%
TOTAL COMICS/GN6.91%3.61%
JULY 2015 VS. JULY 2014
COMICS-4.67%-8.22%
GRAPHIC NOVELS1.29%10.81%
TOTAL COMICS/GN-2.88%-6.74%
YEAR-TO-DATE 2015 VS. YEAR-TO-DATE 2014
COMICS12.64%12.08%
GRAPHIC NOVELS5.08%5.18%
TOTAL COMICS/GN10.25%11.50%

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEVENDOR
1SECRET WARS #4$3.99MAR
2STAR WARS: LANDO #1$3.99MAR
3CIVIL WAR #1$4.99MAR
4STAR WARS #7$3.99MAR
5BATMAN #42$3.99DC
6DARTH VADER #7$3.99MAR
7ARCHIE #1$3.99ARC
8AMAZING SPIDER-MAN: RENEW YOUR VOWS #2$3.99MAR
9AGE OF APOCALYPSE #1$4.99MAR
10GUARDIANS OF KNOWHERE #1$3.99MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEVENDOR
1FABLES VOLUME 22 TP (MR)$17.99DC
2THE WICKED & THE DIVINE VOL. 2: FANDEMONIUM TP (MR)$14.99IMA
3HAWKEYE VOLUME 4: RIO BRAVO TP$17.99MAR
4RED SONJA #1973$7.99DE
5BATMAN: HARLEY QUINN TP$19.99DC
6AUTUMNLANDS VOL. 1: TOOTH & CLAW TP (MR)$9.99IMA
7DIVINITY TP$9.99VAL
8NEW SUICIDE SQUAD VOL. 1: PURE INSANITY TP$16.99DC
9CIVIL WAR TP$24.99MAR
10BATMAN ETERNAL VOLUME 2 TP$39.99DC

TOP 10 BOOKS

RANKDESCRIPTIONPRICEVENDOR
1OVERSTREET COMIC BOOK PRICE GUIDE VOL. 45 SC$29.95GEM
2OVERSTREET COMIC BOOK PRICE GUIDE VOL. 45 HC$35.00GEM
3STAR WARS: JEDI ACADEMY VOL. 3: THE PHANTOM BULLY$12.99SCH
4STAR WARS LITTLE GOLDEN BOOK: A NEW HOPE$4.99RAN
5STAR WARS LITTLE GOLDEN BOOK: THE EMPIRE STRIKES BACK$4.99RAN
6STAR WARS LITTLE GOLDEN BOOK: RETURN OF THE JEDI$4.99RAN
7WILLIAM SHAKESPEARE'S STAR WARS: THE CLONE ARMY ATTACKETH HC$14.95RAN
8STAR WARS LITTLE GOLDEN BOOK: REVENGE OF THE SITH$4.99RAN
9STAR WARS LITTLE GOLDEN BOOK: THE PHANTOM MENACE$4.99RAN
10STAR WARS LITTLE GOLDEN BOOK: ATTACK OF THE CLONES$4.99RAN

TOP 10 TOYS

RANKDESCRIPTIONVENDOR
1DC COMICS BLUELINE: BATMAN BY JIM LEE SDCC 2015 EXCLUSIVE FIG.DC
2MARVEL SELECT: DEADPOOL ACTION FIGUREDST
3MAXIMUM CARNAGE FINE ART STATUEKOT
4DC COMICS: THE NEW 52: THE JOKER ACTION FIGUREDC
5DC COMICS COVER GIRLS: WONDER WOMAN STATUEDC
6FINAL FANTASY ADVENT CHILDREN PLAY ARTS KAI: CLOUD STRIFE FIG.SQU
7BATMAN BLACK & WHITE STATUE BY MIKE MIGNOLADC
8DC COMICS: THE NEW 52: GREEN LANTERN JOHN STEWART FIGUREDC
9BACK TO THE FUTURE: TIME MACHINE MARK I CARDST
10DC COMICS VARIANT PLAY ARTS KAI: BATMAN TIMELESS WILD WEST FIGSQU

TOP 10 GAMES

RANKDESCRIPTIONVENDOR
1MARVEL DICE MASTERS: AVENGERS AGE OF ULTRON FOIL PACKSNEC
2MAGIC THE GATHERING TCG: 2015 ORIGINS BOOSTER PACKSWIZ
3CHEW: CASES OF THE FDA CARD GAMEIDW
4MARVEL DICE MASTERS: AVENGERS AGE OF ULTRON STARTER SETNEC
5DC DECK BUILDING GAME: TEEN TITANSCRY
6MARVEL DICE MASTERS: AGE OF ULTRON COLLECTOR'S BOXNEC
7MAGIC THE GATHERING TCG: 2015 ORIGINS FAT PACKWIZ
8MAGIC THE GATHERING TCG: DRAGONS OF TARKIR BOOSTER PACKSWIZ
9DUNGEONS & DRAGONS NEXT: PLAYER'S HANDBOOK HCWIZ
10MAGIC THE GATHERING TCG: 2015 ORIGINS CLASH DECKSWIZ

 

d1

Dollar Market Share – July 2015

d2

Unit Market Share – July 2015

About Rich Johnston

Head writer and founder of Bleeding Cool. The longest-serving digital news reporter in the world. Living in London, father of two. Political cartoonist.

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