Automobile brand Acura has been using the fictional Marvel espionage organisation SHIELD to promote its current range of cars, with the Thor movie. Recruitment drives at comic conventions. SHIELD cars circling Manhattan. And mysterious looking press kits built into briefcases
One of which was thrown out by car magazine Automobile into a recycling bin.
And the prescence of a nice looking briefcase in a dumpster in a bus station, with some very intriguing contents was enough for a call to be made, the bus station evacuated and the Michigan State Police bomb squad called in, to make the Thor and Acura press kit safe.