The Four Best Selling Comics In March Were From DC, But Marvel Pulls Ahead On Market Share – And So Does Image Comics

These are the official statistics for comic books as distributed in North America by Diamond Comic Distributors in the month of March 2014. So what have we learned?

Marvel Comics dollar share continues to slowly rise from to 34.09% to 34.1% to 34.31% this year but their unit share takes a small jump, from 37.39% to 37.36% to 38.17%. DC Comics saw their dollar share take a dive from 28.06% to 28.73% to 25.94% and their unit share from 30.77% to 31.12% to 29.02%.

Despite this, DC Comics took the four top spots with Batman, Superman Unchained, Forever Evil and Sandman.

But the bigger news is that Image's dollar share has gone from 8.78% to 7.85% to 11.38% and their unit share has done the same, from to 10.10% to 8.88% to 11.04%.

Overall sales though are dropping, compared to January and to this time last year… indeed, compared 2013 at this time last year, 2014 is 10% down. After months and years of increasing sales… is this the beginning of reducing sales? Graphic novel sales in comic stores are up, but its not enough to stop the downward trend…

But its also noticing that while the graphic novel sales don't match the bookstore sales results, there are still no Marvel or DC titles in the top five.

March's overall sales are up on February but down on March last year, as is the year so far, especially in comics sales. Graphic novel sales have been buoyed, much down to the return of the Walking Dead TV show driving sales, and real success for Saga. No wonder Image are celebrating higher market share…

And Silver Surfer looks a far stronger launch for Marvel than some might have expected, beating The Walking Dead.

TOP PUBLISHERS

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS34.31%
DC COMICS25.94%
IMAGE COMICS11.38%
DARK HORSE COMICS6.19%
IDW PUBLISHING5.29%
DYNAMITE ENTERTAINMENT2.61%
BOOM! STUDIOS1.99%
EAGLEMOSS PUBLICATIONS LTD1.59%
AVATAR PRESS INC1.14%
RANDOM HOUSE1.04%
OTHER NON-TOP 108.53%
UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS38.17%
DC COMICS29.02%
IMAGE COMICS11.04%
DARK HORSE COMICS5.72%
IDW PUBLISHING4.51%
DYNAMITE ENTERTAINMENT2.56%
BOOM! STUDIOS1.84%
VALIANT ENTERTAINMENT LLC0.95%
ARCHIE COMIC PUBLICATIONS0.95%
AVATAR PRESS INC0.94%
OTHER NON-TOP 104.29%

TITLES SHIPPED

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTAL SHIPPED
DC COMICS84281113
MARVEL COMICS75340109
IMAGE COMICS5413067
IDW PUBLISHING4222064
DARK HORSE COMICS4215057
DYNAMITE ENTERTAINMENT345039
BOOM! STUDIOS287035
AVATAR PRESS114015
RANDOM HOUSE015015
EAGLEMOSS001212
OTHER6310416183

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
MARCH 2014 VS. FEBRUARY 2014
COMICS4.11%6.32%
GRAPHIC NOVELS24.00%25.00%
TOTAL COMICS/GN10.22%7.93%
MARCH 2014 VS. MARCH 2013
COMICS-9.47%-11.83%
GRAPHIC NOVELS18.31%22.85%
TOTAL COMICS/GN-1.48%-9.28%
FIRST QUARTER 2014 VS. FOURTH QUARTER 2013
COMICS-14.30%-13.77%
GRAPHIC NOVELS-11.59%-1.59%
TOTAL COMICS/GN-13.45%-12.82%
FIRST QUARTER 2014 VS. FIRST QUARTER 2013
COMICS-6.89%-11.40%
GRAPHIC NOVELS1.39%10.06%
TOTAL COMICS/GN-4.40%-9.85%
YEAR-TO-DATE 2014 VS. YEAR-TO-DATE 2013
COMICS-6.89%-11.40%
GRAPHIC NOVELS1.39%10.06%
TOTAL COMICS/GN-4.40%-9.85%

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEVENDOR
1BATMAN #29$4.99DC
2SUPERMAN UNCHAINED #6$3.99DC
3FOREVER EVIL #6$3.99DC
4SANDMAN OVERTURE #2 (MR)$3.99DC
5SUPERIOR SPIDER-MAN #29$3.99MAR
6DAREDEVIL #1$3.99MAR
7SUPERIOR SPIDER-MAN #30$3.99MAR
8SILVER SURFER #1$3.99MAR
9THE WALKING DEAD #124 (MR)$2.99IMA
10UNCANNY X-MEN #19.NOW$3.99MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEVENDOR
1THE WALKING DEAD VOL. 20: ALL OUT WAR PART 1 TP (MR)$14.99IMA
2SAGA VOLUME 3 TP (MR)$14.99IMA
3NEMO: ROSES OF BERLIN HC (MR)$14.95TOP
4AVATAR: THE LAST AIRBENDER VOL. 7: RIFT PART 1 TP$10.99DAR
5CHEW VOLUME 8: FAMILY RECIPES TP (MR)$12.99IMA
6JUSTICE LEAGUE: TRINITY WAR HC (N52)$29.99DC
7HARLEY QUINN: WELCOME TO METROPOLIS TP$19.99DC
8ADVENTURE TIME VOL. 3: SEEING RED OGN$11.99BOO
9MARVEL MASTERWORKS: AMAZING SPIDER-MAN VOL. 1 TP$24.99MAR
10STRAY BULLETS UBER ALLES EDITION TP (MR)$59.99IMA

TOP 10 BOOKS

RANKDESCRIPTIONPRICEVENDOR
1DOCTOR WHO: 11TH DOCTOR SONIC SCREWDRIVER KIT$12.95RUN
2WILLIAM SHAKESPEARE'S THE EMPIRE STRIKETH BACK HC$14.95RAN
3PAUL POPE'S MONSTERS & TITANS: BATTLING BOY ART ON TOUR SC$24.99IMA
4LEGEND OF ZELDA: HYRULE HISTORIA HC$34.99DAR
5THE SHADOW DOUBLE NOVEL VOLUME 82: SPY RING SC$14.95SAN
6HATSUNE MIKU GRAPHICS VOCALOID VOLUME 1 SC$34.99UDO
7DOC SAVAGE DOUBLE NOVEL VOLUME 73: LAND OF LONG JUJU SC$14.95SAN
8BATMAN SCIENCE: THE REAL WORLD SCIENCE BEHIND BATMAN'S GEAR SC$9.95CAP
9DRAGON'S DOGMA OFFICIAL DESIGN WORKS SC$44.99UDO
10ADVENTURE TIME: TOTALLY MATH POSTER COLLECTION SC$19.95ABR

TOP 10 TOYS

RANKDESCRIPTIONVENDOR
1THE WALKING DEAD TV SERIES 5 ACTION FIGURESTMP
2BATMAN HUSH: BATMAN & CATWOMAN KISS STATUEDC
3ARROW: OLIVER QUEEN/DEATHSTROKE ACTION FIGURE 2-PACKDC
4DC COMICS COVER GIRLS HUNTRESS STATUEDC
5BATMAN ARKHAM CITY: TWO-FACE ACTION FIGUREDC
6BATMAN BLACK & WHITE STATUE BY GARY FRANKDC
7WONDER WOMAN ART OF WAR STATUE BY JIM LEEDC
8SUPERMAN: MAN OF STEEL STATUE BY ROCAFORTDC
9DC COMICS SUPER VILLAINS: OWLMAN ACTION FIGUREDC
10DC COMICS SUPERGIRL "NEW 52" ARTFX+ STATUEKOT

TOP 10 GAMES

RANKDESCRIPTIONVENDOR
1MONOPOLY: THE WALKING DEAD SURVIVAL EDITIONUSA
2MARVEL HEROCLIX: CAPTAIN AMERICA: THE WINTER SOLDIERNEC
3DC HEROCLIX: LEGION OF SUPERHEROES BOOSTER BRICKNEC
4RISK LEGACYHAS
5MARVEL HEROCLIX: CAPTAIN AMERICA: THE WINTER SOLDIER STARTER SETNEC
6DC HEROCLIX: LEGION OF DOOM FAST FORCES 6-PACKNEC
7MAGIC THE GATHERING TCG: BORN OF THE GODS BOOSTER PACKWZK
8RISK: THE WALKING DEAD SURVIVAL EDITIONUSA
9MAGIC THE GATHERING TCG: BORN OF THE GODS FAT PACKWZK
10MAGIC THE GATHERING CCG: DUEL DECKS JACE VS. VRASKAWZK

 

d1

Dollar Market Share – March 2014

d2

Unit Market Share– March 2014

About Rich Johnston

Head writer and founder of Bleeding Cool. The longest-serving digital news reporter in the world. Living in London, father of two. Political cartoonist.

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