Given the success of the X-O Manowar Pre-Order Edition Bundle through Diamond, which will be the first publisher to copy Valiant's promotion?
Apart from Valiant, I mean.
Valiant has announced a significant expansion of its pre-order program with two new offerings slated for June: the Secret Weapons #1-4 Pre-Order Edition Bundle and the X-O Manowar (2017) #4-9 Pre-Order Edition Bundle.
Initially introduced for the launch of Matt Kindt & Tomas Giorello's new X-O Manowar earlier this year, the bundles require subscribers to place an early order with their retailer (in this case by April 27th for Secret Weapons #1-4 and X-O Manowar #4-9), and pre-pay for the total cost of the issues involved.
In exchange, they'll receive an expanded, 40-page exclusive edition of each issue monthly with bonus content like script pages, commentary, costume designs, and previously unseen "process art." This time around, however, Valiant is taking the program one step further by offering an "unseen deleted scene" scripted by Matt Kindt to an upcoming issue of the X-O Manowar pre-order bundle, adding an extra-added point of interest to Valiant completists.
Valiant's pre-order editions are not available digitally and "must be ordered as a set," meaning that individual pre-order editions will not be solicited beyond June. Orders for both June-starting sets must be ordered from retailers by April 27th…and, when they're gone, they're gone.
With X-O Manowar (2017) #1 hitting stores this week, Valiant CEO & Chief Creative Officer Dinesh Shamdasani was quick to the tout the impact of the program thus far:
"The success of Valiant's first pre-order bundle for the launch of X-O Manowar in March took everyone by surprise. On every level, from longtime fans to new readers to retailers, it exceeded our internal expectations by several multiples. Based on that reaction, we're upping the ante and expanding the program to include two of our biggest series of the summer and creating special features, including a 'deleted scene' that otherwise would have never been made available to the general public. This really is a special format and, as a show of thanks to those readers who get their pre-orders in early with their local comic shops, we're redoubling our efforts to pack each and every Valiant pre-order edition to the gills with exclusive content too expansive for a standard comic."
The Secret Weapons #1-4 Pre-Order Edition Bundle will encompass all of the upcoming limited series by Oscar-nominated writer Eric Heisserer and artist Raul Allen. The X-O Manowar (2017) #4-9 Pre-Order Edition Bundle will span the Matt Kindt-written series' second and third story arcs – "General" and "Emperor" – with artwork by Doug Braithwaite and Clayton Crain, respectively.
Secret Weapons #1 and X-O Manowar (2017) #4 both arrive in stores on June 28th, 2017from Valiant Entertainment.