Beleaguered comic book publisher Valiant Entertainment has been rocked by yet another sellout for Brittania, the four issue mini-series from Peter Milligan, Juan Jose Ryp, and Raul Allen. Bleeding Cool last reported on a sellout and second printing for Britannia #3, but today Valiant sent out a press release announcing that Britannia #1 has sold out of its third printing and will go back for an disastrous fourth printing, in stores on January 4th.
"Following sold–out printings on every subsequent issue of Valiant's critically acclaimed series released thus far – including the BRITANNIA #2 SECOND PRINTING and BRITANNIA #3 SECOND PRINTING – the shocking debut issue that stunned readers everywhere is marching back to comic shops yet again with an astounding fourth printing!" read the press release, clearly distraught with Valiant's inability to accurately gage the demand for this comic and print an adequate number of copies the first, second, or even third try.
Cited as a contributing factor to Valiant's multiple-printing woes is all the praise the series is receiving from comics media, with several reviews quoted in the press release. "✮✮✮✮½… Wildly Entertaining… You will be begging for more," read Newsarama's pull quote. Unfortunately, you won't be able to get more, because Valiant didn't print enough of them. Maybe this time. Or next time. By the eighth printing, they're sure to get it right.
"We don't give four and a half stars to just any comic," the Newsarama review continued, probably, if you clicked through. "Unless they're Marvel and DC, in which case we give them to every book they publish." High praise indeed from one of the comics most websitey websites.
It's unclear whether this fourth printing will be enough to finally satisfy readers, but sources tell Bleeding Cool that Valiant is nearly out of ink for its office laser printer, so let's hope they've finally printed enough copies and don't need to purchase a new cartridge, which will really drive up costs.
As a consolation for their failure to produce the correct amount of copies of Britannia #1 the first time around, the fourth printing will feature this cover by Cary Nord:
BRITANNIA #1 (of 4) FOURTH PRINTING
Written by PETER MILLIGAN
Art by JUAN JOSE RYP and RAUL ALLEN
Cover by CARY NORD (OCT168811)
$3.99 | 40 pgs. | T+ | VALIANT PRESTIGE | On Sale JANUARY 4th (FOC – 12/19/16)