Will DC Be Able To Do Free Comic Book Day If Diamond Trademarks It?
Bleeding Cool understands that earlier this month, Diamond Comic Distributors registered a trademark for Free Comic Book Day under the categories of "Advertising, marketing and promotion services; Advertising, marketing and promotion services in the field of comic book and collectible store retail support.; Marketing services, namely, promoting or advertising the goods and services of others; Event planning and management for marketing, branding, promoting or advertising the goods and services of others" stating that they first used it in 2001 and first traded under the term in 2002.
Last year, despite no longer being distributed in North America by Diamond, Nancy Spears, DC Comics Vice President of Sales and Revenue announced that they would be participating in Free Comic Book Day in 2021 (even though they got the date wrong).
Not being present in yesterday's list of Free Comic Book Day titles for August the 14th, led some (including me) to presume that DC Comics would be doing Free Comic Book Day titles outside of the Diamond-organised event. Is this the reason that Diamond has registered this trademark? To prevent other people -specifically DC Comics – from taking advantage of the two decades worth of branding that Free Comic Book Day has been responsible for building?
Here's the list of titles that will be available.
10 TONS OF FUN PREVIEW
10 Ton Press
SPACE PIRATE: CAPTAIN HARLOCK
TRESE: UNREPORTED MURDERS
WORLD OF ZORRO #1
THE RESISTANCE: UPRISING #1
BLACK / CALEXIT
Black Mask Studios
AVATAR: THE LAST AIRBENDER / THE LEGEND OF KORRA
Dark Horse Comics
TRAILER PARK BOYS
Devil's Due Comics
THE BOYS: HEROGASM #1
THE OVERSTREET GUIDE TO COLLECTING COMICS 2021
THE ADVENTURES OF THE BAILEY SCHOOL KIDS #1:
VAMPIRES DON'T WEAR POLKA DOTS
SONIC THE HEDGEHOG 30TH ANNIVERSARY
BOUNTIFUL GARDEN #1
Mad Cave Studios
AVENGERS / SPIDER-MAN
DUNGEON IS BACK!
ONI PRESS SUMMER CELEBRATION
Oni Lion Forge Publishing
SCHOOL FOR EXTRATERRESTRIAL GIRLS
ALL STAR JUDGE DREDD
FUNGIRL: TALES OF A GROWN-UP NOTHING
GLOOMHAVEN: A HOLE IN THE WALL
Source Point Press
FCBD: ON TYRANNY
Ten Speed Press
FCBD: LIFE IS STRANGE
STREET FIGHTER: BACK TO SCHOOL SPECIAL #1
FCBD: VALIANT UPRISING
FCBD: THE UNFINISHED CORNER
FCBD: VAMPIRE: THE MASQUERADE #1
FCBD: THE LAST KIDS ON EARTH: THRILLING TALES FROM THE TREEHOUSE
Viking Young Readers
FCBD: STAR WARS: THE HIGH REPUBLIC – THE EDGE OF BALANCE/ GUARDIAN OF THE WHILLS
FCBD: KYLE'S LITTLE SISTER
WE LIVE: THE UNKNOWN JOURNEY
Before Tala and Hototo began their long journey, there was the beginning of the end of Earth as we know it. In the days after the bracelets fell to earth, a group of young friends embarked on a journey to find one of their own. In the Broken Lands, on the adventure of their lifetimes, these friends face the seedy world of Bracelet Diggers — the dark underground of criminals dealing life-saving bracelets, to those who can afford it most.
ARCHIE: PAST, PRESENT & FUTURE FUN!
It's the Crisis of Infinite Archies! Celebrate 80 years of the Riverdale Gang with this tale featuring a dimensionhopping Archie Andrews in his quest to save the multiverse! Then, witness Archie go toe-to-toe with… himself?! May the best Archie win! Plus, get a preview of the newest Archie One-Shot in shops! This title includes several versions of Archie (from classic to TV to horror) and showcases his evolution as a character over eight decades!
Rating: All Ages
ENTER THE HOUSE OF SLAUGHTER
Are you ready to enter the House of Slaughter? In 2019, James Tynion IV and Werther Dell'Edera introduced the world to Erica Slaughter, the monster hunter who came to Archer's Peak, Wisconsin to save the town's children from the monsters only she can see. But Erica is not the only member of the House of Slaughter… With nearly half a million copies sold, Something is Killing the Children has become a true comic phenomenon, and this Free Comic Book Day you are invited to enter the House of Slaughter… if you dare!
CRITICAL ROLE & THE WITCHER
Dark Horse Comics
In the twentieth year of free comics, we bring you stories expanding on two epic worlds. In Critical Role, explore a small but important corner from the adventures of the Mighty Nein. Then, in The Witcher, it's an original tale featuring the iconic witcher, Geralt! Created in close collaboration with CD Projekt Red!
INVESTIGATORS: ANTS IN OUR P.A.N.T.S. SNEAK PEEK!
First Second Books
Get a sneak peek at book 4 in the bestselling InvestiGators series! With agent Brash trapped in a mysterious coma, the technicians at S.U.I.T. have designed the ultimate replacement: RoboBrash! This high-tech replica has been programmed with all the original Brash's crime-fighting skills and know-how — but it seems he's got a few bugs in his system! Will Mango and his new partner be enough to stop the giant ants that are on a rampage in the city? Orchestrated by the spaced-out villain, Maestronaut, and Houdino, the dinosaur escape artist, it seems criminals are certainly upping the ANT-e!
Rating: All Ages
FCBD: STAR WARS: THE HIGH REPUBLIC ADVENTURES
Join Yoda, Buckets o'Blood, and their Padawan learners as they go on an adventure to help maintain peace during the glory days of the Republic, in a prelude to IDW's Star Wars: The High Republic Adventures series! Written by series architect Daniel José Older, this is the ideal entry into the world of the High Republic-and a can't-miss story for fans!
Rating: All Ages
FCBD: LADY MECHANIKA
A young woman in the Victorian Era searches desperately for the secrets to her past, which resulted in her extraordinary but unnatural mechanical limbs. Lady Mechanika will include the 14-page stand-alone story "The Demon of Satan's Alley," which first introduced Lady Mechanika and her steampunk world (Lady Mechanika #0), plus 8 or more pages of excerpts from upcoming and/or existing Lady Mechanika books including "Monster at the Ministry of Health," the newest story by series creator Joe Benitez which will debut this year at Image Comics.
FCBD: MARVEL GOLD TITLE: HULK / VENOM #1
Free Comic Book Day is the perfect chance to dive deep into the Marvel Universe with new stories and exciting adventures alongside some of Marvel's most acclaimed creators — and this year, Marvel is bringing you the biggest and boldest stories yet!
FCBD: WHO SPARKED THE MONTGOMERY BUS BOYCOTT?
From refusing to give up her bus seat to a white passenger to sparking civil rights protests across America, explore how Rosa Parks' powerful act earned her the title "Mother of the Civil Rights Movement." A story of resistance, strength, and unwavering spirit, this graphic novel invites readers to immerse themselves in the life of the American Civil Rights leader.
Rating: All Ages
FCBD: BLADE RUNNER ONE-SHOT
This special story connects the Blade Runner Origins and Blade Runner 2029 storylines for the first time! Titan's Gold-level FCBD title reveals the link between Detective Cal's actions in Blade Runner Origins and Detective Ash's story in Blade Runner 2029 #1. Two acclaimed creative teams of Mike Johnson, K. Perkins, Mellow Brown, Andrés Guinaldo, and Fernando Dagnino come together for a spectacular FCBD issue!
FCBD: ASSASSIN'S CREED: VALHALLA & DYNASTY
A sneak-peek of two books in the Assassin's Creed series! Valhalla: Many years before the exploits of Eivor Wolf-Kissed, Jarl Stensson and his younger brothers make their way to England at the behest of Halfdan Ragnarsson and Ivarr the Boneless, eager to go to war against Aelfred the Great and his Anglo-Saxon army. But they would do well not to underestimate what awaits them on those green shores… Dynasty: In the 14th year of the Tianbao Era (CE 755) An Lushan, a military governor with ties to the Knights Templar, leads his elite corps to rebel against the Tang Dynasty, and the ill-prepared Tang empire falters under the threat. As the Tang dynasty starts to crumble, Li E, a shady Assassin trained by the Hidden Ones in the far West, teams up with Tang loyalists to turn the tide and save both the dynasty and the country from this crisis.
FCBD: ZOM 100: BUCKET LIST OF THE DEAD/ DEMON SLAYER: KIMETSU NO YAIBA
Zom 100: When a zombie apocalypse ravages his town, it gives Akira the push he needs to live for himself. Now he's on a mission to complete all 100 items on his bucket list before he… well, kicks the bucket. Demon Slayer: In Taisho-era Japan, Tanjiro Kamado makes a living selling charcoal. But his peaceful life is shattered when a demon slaughters his entire family and transforms his little sister Nezuko into a demon herself! Tanjiro sets out on a dangerous journey to find a way to return his sister to normal and destroy the demon who ruined his life.
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