Free Fire Launches New Era With The Second Battle & New Logo

Garena has launched a new update for Free Fire as the game has been given a bit of a makeover with a new logo and a new era. Some of the major additions to the game include a bit of a spruced-up style to the graphics, a new collaboration system, and a slew of events coming over the next month. We have the rundown from the devs for you here as the update is officially live for you to download.

Free Fire Launches New Era With The Second Battle & New Logo
Credit: Garena

Battle In Style With Free Fire

Players will be invited to join in a comeback of Free Fire's Battle In Style campaign, with the character Maxim as the protagonist. The Battle In Style film follows a regular shop assistant and his in-game avatar, Maxim, as they evolve both in and out of the game. Inspired by Free Fire's brand refresh, the shop assistant challenges his mundane daily routine and unleashes his full personality, bringing the spirit of the game to life. Through the film, Free Fire hopes to inspire young people around the world to "Don't Hold Back, Battle In Style!"

FF Co-Lab

Free Fire's brand refresh will see the launch of the new global co-creation program Free Fire (FF) Co-Lab. FF Co-Lab is a global platform for players, industry professionals, and brands to co-create content with Free Fire. To kick off this movement, Free Fire teamed up with notable type designer Akira Kobayashi on a new brand font, Garena Free Fire, exclusive to the mobile title and featured in-game and beyond. Find out more on the inspirational story behind the font creation on YouTube. Now, Free Fire is looking to collaborate with its global community of players through its first FF Co-Lab global contest, FF Co-Lab: Light Up The Map. Starting on July 20, players can submit their own Free Fire-inspired art piece for a chance to win rewards and have it featured in a future map. Players will also be able to take part by voting for their favorite designs to be featured in Free Fire.

Free Fire Launches New Era With The Second Battle & New Logo
Credit: Garena

Changes, Activities, & Goodies

The game will also receive new modes and features alongside the brand refresh. On July 20, the game will introduce a new buff system to the Lone Wolf and Clash Squad mode. In addition to the brand refresh, players can participate in a series of activities and events to experience the evolution and Battle in Style. Battle In Style activities and rewards to look out for starting from July 20:

  • FF CO-LAB: Light Up The Map global contest (beginning July 20)
  • Hop Hop in-game web event (July 22 – Aug 1)
  • Login rewards: Pixel Run Skyboard (July 23 – 24)
  • Exclusive items: Faded wheel Waggor emote and UMP45 (July 23 – 29)
  • Explore long distances reward: Vehicle Monster Truck (July 25 – 30)
  • Defeat enemies reward: Soldier Pixel Grenade (July 27 – Aug 2)

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About Gavin Sheehan

Gavin is the current Games Editor for Bleeding Cool. He has been a lifelong geek who can chat with you about comics, television, video games, and even pro wrestling. He can also teach you how to play Star Trek chess, be your Mercy on Overwatch, recommend random cool music, and goes rogue in D&D. He also enjoys hundreds of other geeky things that can't be covered in a single paragraph. Follow @TheGavinSheehan on Facebook, Twitter, Instagram, and Vero, for random pictures and musings.
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